Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success

With growing attention to personal branding, as effective career behavior, little is known about the factors that predict personal branding behaviors and its outcomes. In two studies (N = 477) across two distinctly different cultural contexts (Western and Asian) based on a newly developed and validated scale of personal branding, we examine the antecedents and outcomes of personal branding. The findings confirm that personal branding leads to...