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What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals:

Published on Jan 1, 2009in Journal of Marketing7.82
· DOI :10.1509/jmkg.73.1.122
Steven H. Seggie10
Estimated H-index: 10
(Özyeğin University),
David A. Griffith44
Estimated H-index: 44
(SPbU: Saint Petersburg State University)
Cite
Abstract
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. Although increased emphasis has been placed on publication productivity in the leading marketing journals, little is known about questions such as (1) What level of publication productivity in the leading marketing journals does it take to get promoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrants exception? and (3) What drives research productivity in the leading marketing journals? The authors draw on the economic concept of imperfect substitution to address these questions using two data sets: (1) a census of publication activity in the leading marketing journals of 337 scholars in the top 70 institutions who were promoted between 1992 and 2006 and (2) an examination of 2672 scholars who published 3492 articles in the four leading marketing journals over the 1982‐2006 period. The results indicate that the average number of publications by successful candidates for promotion to associate professor from PhD conferral at the top 10 institutions was .57 articles in the leading marketing journals per year, compared with .47 in the top 11‐20 institutions, .47 in the top 21‐40 institutions, and .26 in the top 41‐70 institutions. The authors also present findings related to promotion to full professor both from PhD conferral and from promotion to associate professor, as well as scholars identified as warranting exceptional publication productivity. The findings provide substantive implications for marketing academics, for those involved with the recruitment and retention of marketing academics, and for the field of marketing thought in general.
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  • References (31)
  • Citations (67)
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References31
Newest
Published on May 29, 2013in Journal of Marketing7.82
Stephen W. Brown37
Estimated H-index: 37
,
Frederick E. Webster11
Estimated H-index: 11
+ 11 AuthorsJagmohan S. Raju25
Estimated H-index: 25
The present invention relates to an organic light emitting device (OLED) for producing electroluminescence having, in order, for example, an anode, a hole transporting layer (HTL), a blocking layer, an electron transporting layer (ETL), and a cathode. In the devices of the present invention, the hole transporting layer comprises a polymeric material, which material may be emissive or may be doped with an emissive dopant. The blocking layer and the electron transporting layer are small-molecule m...
Published on May 1, 2008in Marketing Science2.49
Vikas Mittal36
Estimated H-index: 36
(SPbU: Saint Petersburg State University),
Lawrence Feick25
Estimated H-index: 25
(University of Pittsburgh),
Feisal Murshed2
Estimated H-index: 2
(TU: Towson University)
This paper investigates the impact of research productivity on the salaries of marketing faculty members. We examine how the number of articles published in various types of publications affects faculty members' nine-month salary using a sample of three years of information on 298 marketing professors from 33 research-oriented, public universities. Consistent with research conducted in other disciplines, we find a positive impact of publishing on salary. We estimate the individual salary impact ...
Published on Jul 1, 2007in Journal of Marketing7.82
Stefan Stremersch24
Estimated H-index: 24
(EUR: Erasmus University Rotterdam),
Isabel Verniers3
Estimated H-index: 3
(UGent: Ghent University),
Peter C. Verhoef46
Estimated H-index: 46
(UG: University of Groningen)
Why do some articles become building blocks for future scholars, while many others remain unnoticed? We aim to answer this question by contrasting, synthesizing and simultaneously testing three scientometric perspectives – universalism, social constructivism and presentation – on the influence of article and author characteristics on article citations. To do so, we study all articles published in a sample of five major journals in marketing from 1990 to 2002 that are central to the discipline. W...
Published on Nov 1, 2006in Scientometrics2.77
Williams E. Nwagwu10
Estimated H-index: 10
(UI: University of Ibadan)
Bibliographic data on biomedical literature of Nigeria drawn from articles listed in Medline covering the period 1967-2002, and numbering 6820 were analysed to study the pattern of productivity of various author categories using Lotka's law. The total of 2184 authors who wrote the papers was divided into four different files, namely all authors, first authors, non-collaborative authors and co-authors. We hypothesized that the productivity patterns of each of the categories of authors differed fr...
Published on Nov 1, 2005in Marketing Science2.49
Stefan Stremersch24
Estimated H-index: 24
(EUR: Erasmus University Rotterdam),
Peter C. Verhoef46
Estimated H-index: 46
(UG: University of Groningen)
Marketing scholars have reflected upon the marketing discipline's internal evolution before. However, no prior study has assessed the globalization of authorship in our discipline, let alone assessed its consequences for the field. This paper addresses the following two questions: 1 Is there evidence of increasing globalization of authorship in the marketing discipline? 2 If so, does it help or hinder the field? Our work shows empirically how the globalization of our discipline evolved, how U.S....
Published on Apr 1, 2005in Journal of Business Research4.03
Jennifer Christie Siemens7
Estimated H-index: 7
(UD: University of Dayton),
Scot Burton36
Estimated H-index: 36
(UA: University of Arkansas)
+ 1 AuthorsNorma A. Mendoza1
Estimated H-index: 1
(UA: University of Arkansas)
Abstract This paper examines the relationship between an objective measure of research productivity in prestigious business journals from 1986–1998 and recent undergraduate and masters business school ratings determined by U.S. News & World Report . These findings are validated over separate sets of U.S. News measures for undergraduate and MBA programs, extended to a smaller set of MBA rankings from Business Week , and address institutions' residuals that indicate whether ratings of the schools ...
Published on Apr 1, 2005in Journal of Public Policy & Marketing2.46
Donald R. Lehmann62
Estimated H-index: 62
(Columbia University)
The main, original journals in marketing are Journal of Retailing (1925) and Journal of Marketing (1937). To an important extent, the field evolved from these progenitors. As Wilkie and Moore (2003) note, there was an explosion of new journals in the 1980s. This article considers the nature of the journals that have emerged in marketing and the order in which they were found to examine the pattern of growth in the field. This analysis includes only marketing journals. Thus, numerous outlets that...
Published on Jan 1, 2005
William L. Wilkie1
Estimated H-index: 1
findings show that the field has changed sharply over time, and some considerable knowledge has been left behind during the general advance. However, this has now gone too far. Some of today’s views of marketing scholarship are overly constraining, especially regarding broader conceptualizations of marketing. To illustrate, consider the new official statement of our field. Limitations of the AMA’s New Definition of Marketing The AMA has recently defined the term “marketing” as follows: Marketing...
Published on Aug 1, 2003in Journal of Marketing Education
Louis T. W. Cheng23
Estimated H-index: 23
(PolyU: Hong Kong Polytechnic University),
Kam C. Chan28
Estimated H-index: 28
(Western Kentucky University),
Ricky Y. K. Chan26
Estimated H-index: 26
(PolyU: Hong Kong Polytechnic University)
The authors examine the marketing research productivity of Asia-Pacific universities using a set of 20 marketing journals during 1991-2000. A weighted Journal of Marketing-equivalent page count is used to account for different font and page sizes of the journals, different lengths in articles, coauthorships, and affiliations. A total of 106 universities are evaluated. The top 3 universities are, in order, the University of NewSouth Wales, the National University of Singapore, and Hong Kong Unive...
Published on Apr 1, 2003in Journal of Marketing7.82
Hans Baumgartner36
Estimated H-index: 36
(PSU: Pennsylvania State University),
Rik Pieters11
Estimated H-index: 11
(Tilburg University)
Abstract The authors investigate the overall and subarea influence of a comprehensive set of marketing and marketing-related journals at three points in time during a 30-year period using a citation-based measure of structural influence. The results show that a few journals wield a disproportionate amount of influence in the marketing journal network as a whole and that influential journals tend to derive their influence from many different journals. Different journals are most influential in di...
Cited By67
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Published on Apr 25, 2018in Quality Technology and Quantitative Management0.95
Shafiq Ahmad2
Estimated H-index: 2
(KSU: King Saud University),
Moath Alatefi1
Estimated H-index: 1
(KSU: King Saud University)
+ 3 AuthorsMali Abdollahian8
Estimated H-index: 8
(RMIT: RMIT University)
AbstractBibliometric research focuses on the analysis of the bibliographic indicators quantitatively. It is a useful way for classifying information according to different variables, including journals, institutions and countries. This paper presents a general overview of research conducted in the field of process capability using bibliometric indicators. The main advantage of the current study is that the bibliometric indicators provide a broad picture and identify some of the most influential ...
Published on Apr 28, 2019in Marketing Letters1.62
Stijn M. J. van Osselaer16
Estimated H-index: 16
(Cornell University),
Sarah Lim (Cornell University)
This manuscript documents the research productivity over a 10-year period (2007–2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was 0.40 publications per year. We find no meaningful difference in productivity between “quant” and “behavioral” faculty. Furthermore, we find a slow decrease in productivity as faculty’s “academic age” increases, but we also find that the most productive members of our community are am...
Published on May 1, 2019in Scientometrics2.77
Angelito Calma6
Estimated H-index: 6
(University of Melbourne),
José Martí-Parreño5
Estimated H-index: 5
(UEM: European University of Madrid),
Martin Davies10
Estimated H-index: 10
(University of Melbourne)
This paper analyses the entire publication history of the Journal of the Academy of Marketing Science (JAMS) by analyzing 1747 documents from 1973 to June 2018. Citation networks were examined from available metadata such as author and index keywords, and institutional affiliations, and abstracts were analyzed using network analysis and text mining techniques. The analysis is supported by the use of data visualization tools and community detection algorithms. Results suggest three main communiti...
Published on May 1, 2019in Quality & Quantity
Paulo Lopes Henriques5
Estimated H-index: 5
(University of Lisbon),
Carla Curado10
Estimated H-index: 10
(University of Lisbon)
+ 1 AuthorsAntonio Carlos Gastaud Maçada11
Estimated H-index: 11
(UFRGS: Universidade Federal do Rio Grande do Sul)
The study based on an online survey covering 655 researchers from hard and soft sciences addresses the influence of different conditions on academic publishing. Results show that (1) hard sciences academics publish more than soft sciences; (2) there are resemblances in academic publishing; (3) there are differences in the sufficient conditions sets for the two groups of sciences which may be explained by differences in scientific conceptual frameworks and research methods applied in each group o...
Published on Oct 2, 2018in Virtual and Physical Prototyping
Wadea Ameen2
Estimated H-index: 2
(KSU: King Saud University),
Atef M. Ghaleb1
Estimated H-index: 1
(KSU: King Saud University)
+ 2 AuthorsAbdulrahman Al-Ahmari17
Estimated H-index: 17
(KSU: King Saud University)
ABSTRACTThe aim of this paper is to present an overview of published research in selective laser sintering/melting (SLS/M), by using bibliometric indicators. Bibliometrics is the quantitative statistical analysis of written publications, such as articles or books. It is useful for displaying and classifying information according to selected variables, such as authors, journals, citations, countries, and institutions. This type of review provides a clear picture of research in a targeted area, su...
Published on Aug 24, 2018in Cogent Business & Management
Tim Hughes16
Estimated H-index: 16
(University of the West of England),
Merlin Stone3
Estimated H-index: 3
(St. Mary's University)
+ 2 AuthorsLiz Machtynger2
Estimated H-index: 2
This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK education authorities using their Research Excellence Framework (REF), in particular the impact component of the assessment. It discusses the extent to which research by marketing academics published in leading academic journals is relevant to the concerns of marketing management and how this relevance or lack of it may be reflected in the relative paucity of impact submissions i...
Mohammed A. Noman (KSU: King Saud University), Emad Abouel Nasr8
Estimated H-index: 8
(KSU: King Saud University)
+ 1 AuthorsHusam Kaid (KSU: King Saud University)
Abstract This study uses bibliometric analysis techniques to provide an overview of the research conducted in the condition based maintenance (CBM) sciences. The paper objective is to determine the most influential research that has been conducted in this field. In this paper, a methodology is proposed. First, collect the articles using Web of Science based on selected keywords from 1970 to December 31, 2017. Next, determine the most influential journals, articles, keywords, authors, and institu...
Saqib Anwar6
Estimated H-index: 6
(KSU: King Saud University),
Fawaz M. Abdullah (KSU: King Saud University)+ 2 AuthorsMoath Alatefi1
Estimated H-index: 1
(KSU: King Saud University)
Abstract Bibliometric research focuses on the statistical analysis of publications. It is a method that is frequently used to classify the information with various variables such as institutions, journals, countries and authors. This paper presents a general overview of research that has been reported on abrasive water jet machining by using the bibliometric indicators. The essential features of bibliometric indicators are that these indicators come out with a general picture of abrasive water j...
Published on Jan 1, 2018in Quality & Quantity
Amelia Bucur2
Estimated H-index: 2
(Lucian Blaga University of Sibiu),
Claudiu Vasile Kifor3
Estimated H-index: 3
(Lucian Blaga University of Sibiu),
Silvia Mărginean1
Estimated H-index: 1
(Lucian Blaga University of Sibiu)
The evaluation of the quality and quantity of research results in higher education, both at an institutional and an individual level, has become a must in today’s competitive environment. Universities use sets of indicators validated at national or international level, in order to measure research results and to set goals, but sometimes they need specific systems that are more appropriate in order to reach their strategic objectives. Based on the system of evaluation used by a Romanian medium-si...
Published on Dec 1, 2017in Scientometrics2.77
Christian Weismayer4
Estimated H-index: 4
(MODUL University Vienna),
Ilona Pezenka2
Estimated H-index: 2
This study aims to gain insights into emerging research fields in the area of marketing and tourism. It provides support for the use of quantitative techniques to facilitate content analysis. The authors present a longitudinal latent semantic analysis of keywords. The proposed method is illustrated by two different examples: a scholarly journal (International Marketing Review) and conference proceedings (ENTER eTourism Conference). The methodology reveals an understanding of the current state of...