information about Marketing management field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Economics 11.9M papers | Business 11.9M papers | Marketing 2.9M papers | Management 1.7M papers |
| Current | |||
Marketing management 38.6k papers | |||
| Child | |||
Relationship marketing 25.8k papers | Influencer marketing 10.1k papers | Return on marketing investment 9,195 papers | Marketing science 3,350 papers |
Marketing effectiveness 3,217 papers | Sports marketing 2,965 papers | Business marketing 2,638 papers | Brand strategy 2,295 papers |
Quantitative marketing research 1,926 papers | Agricultural marketing 1,796 papers | ||
Trends