information about Marketing management field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 13.9M papers | Economics 12.7M papers | Marketing 3M papers | Management 1.8M papers |
Current | |||
Marketing management 38.6k papers | |||
Child | |||
Relationship marketing 25.8k papers | Influencer marketing 9,287 papers | Return on marketing investment 9,194 papers | Marketing science 3,346 papers |
Marketing effectiveness 3,324 papers | Sports marketing 3,043 papers | Business marketing 2,803 papers | Brand strategy 2,192 papers |
Agricultural marketing 2,138 papers | Quantitative marketing research 1,906 papers |
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