Match!
Journal of Marketing
IF
7.82
Papers
9596
Papers 9522
1 page of 953 pages (9,522 results)
Newest
Companies frequently offer product recommendations to customers, according to various algorithms. This research explores how companies should frame the methods they use to derive their recommendati...
Source
#2Carina ThürridlH-Index: 3
Last.Brett A.S. MartinH-Index: 20
view all 3 authors...
Like Cinderella, many repurposed products involve a biographical transformation, from a tattered past identity (e.g., an old airbag) to a product with a valuable but different new identity (e.g., a...
Source
Consumers’ postpurchase evaluations have received much attention due to the strong link between ratings and sales. However, less is known about how herding effects from reference groups (i.e., crow...
Source
In business-to-government and business-to-business transactions, suppliers often have limited access to buyers during the buying process. The authors term these buyers “barricaded buyers.” Despite ...
Source
#1Matthijs MeireH-Index: 2
#2Kelly HewettH-Index: 6
Last.Dirk Van den PoelH-Index: 38
view all 5 authors...
Despite the demonstrated importance of customer sentiment in social media for outcomes such as purchase behavior and of firms’ increasing use of customer engagement initiatives, surprisingly few st...
Source
Users of deal collectives coproduce “deals” that yield value beyond what a marketer intends when offering promotions. The authors develop an understanding of how this unintended value is coproduced...
Source
Personal relationships between salespeople and customers are essential for the success of business-to-business relationships, and research has shown that a change of the salesperson can severely ha...
Source
Companies often feature positive consumer reviews on their websites and in their promotional materials in an attempt to increase sales. However, little is known about which particular positive revi...
Source
Source
Facing competitive and commoditization threats, many companies shift to solution offerings, albeit with mixed results. With a qualitative analysis of dyadic data (suppliers and customers), this art...
Source
12345678910
Top fields of study
Advertising
Business
Marketing
Marketing management
Public relations