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Journal of Marketing
Papers 9681
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Published on Jul 9, 2019in Journal of Marketing 7.82
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Published on Jun 28, 2019in Journal of Marketing 7.82
Vamsi K. Kanuri4
Estimated H-index: 4
Michelle Andrews7
Estimated H-index: 7
Subscription-based service providers (e.g., newspapers, internet services) often issue price-based incentives to recover from service failures. However, because considerable time may pass between w...
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Published on Jan 1, 2019in Journal of Marketing 7.82
Christian Hughes , Vanitha Swaminathan18
Estimated H-index: 18
+ 0 AuthorsGillian Brooks
Influencer marketing is prevalent in firm strategies, yet little is known about the factors that drive success of online brand engagement at different stages of the consumer purchase funnel. The findings suggest that sponsored blogging affects online engagement (e.g., posting comments, liking a brand) differently depending on blogger characteristics and blog post content, which are further moderated by social media platform type and campaign advertising intent. When a sponsored post occurs on a ...
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Published on May 9, 2019in Journal of Marketing 7.82
Thomas Dotzel3
Estimated H-index: 3
Venkatesh Shankar40
Estimated H-index: 40
Many firms introduce both business-to-business service innovations (B2B-SIs) and business-to-consumer service innovations (B2C-SIs) and need to better allocate their resources. However, they are unsure about B2B-SIs’ effects on firm value or risk, especially relative to those of B2C-SIs. The authors address this problem by developing hypotheses that relate the number of B2B-SIs and B2C-SIs to firm value and firm risk together with the moderators (the number of product innovations and customer-fo...
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Published on May 6, 2019in Journal of Marketing 7.82
Rex Yuxing Du9
Estimated H-index: 9
Linli Xu2
Estimated H-index: 2
Kenneth C. Wilbur13
Estimated H-index: 13
This study aims to deepen the understanding of evaluating TV ad spots by their immediate effects on important online activities. The authors merged minute-by-minute brand search and price search da...
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Published on May 3, 2019in Journal of Marketing 7.82
Karen Page Winterich16
Estimated H-index: 16
Gergana Y. Nenkov11
Estimated H-index: 11
Gabriel Gonzales
Recycling campaigns abound, but do consumers think about what becomes of those recyclables? This research proposes that product transformation salience (thinking about recyclables turning into new ...
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Published on May 2, 2019in Journal of Marketing 7.82
Simone Wies4
Estimated H-index: 4
Arvid O. I. Hoffmann12
Estimated H-index: 12
+ 1 AuthorsJ.M.E. Pennings24
Estimated H-index: 24
Shareholder complaints put pressure on publicly listed firms, yet firms rarely directly address the actual issues raised in these complaints. The authors examine whether firms respond in an alterna...
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