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IF
7.34
Papers
9621
Papers 9602
1 page of 961 pages (9,602 results)
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Dennis Herhausen4
Estimated H-index: 4
,
Stephan Ludwig4
Estimated H-index: 4
,
Dhruv Grewal59
Estimated H-index: 59
... more
Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post does, so finding ways to detect and respond to negative eWOM constitutes a critical managerial priority. The authors develop a comprehensive framework that integrates different drivers of negative eWOM and the response approaches that firms use to engage in and disengage from online conversations with complaining custo...
Source
2019 in Journal of Marketing [IF: 7.34]
Lauren Grewal1
Estimated H-index: 1
,
Jillian Hmurovic , Cait Lamberton11
Estimated H-index: 11
... more
Source Cite
2019 in Journal of Marketing [IF: 7.34]
Andrea Heintz Tangari12
Estimated H-index: 12
,
My Bui10
Estimated H-index: 10
,
Kelly L. Haws17
Estimated H-index: 17
... more
This research investigates how provision of calories-per-serving information on serving size labels affects snack consumption quantity. Drawing from expectancy-disconfirmation theory, this research shows that providing calories-per-serving information can ironically create a consumption backfire effect (consumers eat more when presented with calories-per-serving information) for snacks perceived as unhealthy but not for snacks perceived as healthy. The authors find that this effect arises when c...
Source Cite
2019 in Journal of Marketing [IF: 7.34]
Wiebke I.Y. Keller (University of Tübingen), Barbara Deleersnyder9
Estimated H-index: 9
,
Karen Gedenk8
Estimated H-index: 8
(University of Hamburg)
Managers often use popular events, such as the Olympics, to advertise their brands more heavily. But can manufacturers and retailers also capitalize on these events to enhance the response to their price promotions? This study empirically examines whether the sales response to price promotions is stronger or weaker around events than at non-event times, and what factors drive this relative promotion response. Studying 242 brands from 30 CPG categories in the Netherlands over more than four years...
Source Cite
2019 in Journal of Marketing [IF: 7.34]
Raghu Bommaraju1
Estimated H-index: 1
,
Michael Ahearne33
Estimated H-index: 33
,
Ryan Krause10
Estimated H-index: 10
... more
1 Citations Source Cite
2019 in Journal of Marketing [IF: 7.34]
Brett W. Josephson2
Estimated H-index: 2
,
Ju-Yeon Lee1
Estimated H-index: 1
,
Babu John Mariadoss10
Estimated H-index: 10
... more
1 Citations Source Cite
2019 in Journal of Marketing [IF: 7.34]
Maren Becker1
Estimated H-index: 1
,
Nico Wiegand1
Estimated H-index: 1
,
Werner Reinartz30
Estimated H-index: 30
1 Citations Source Cite
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