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Steven H. Seggie
ESSEC Business School
17Publications
10H-index
441Citations
Publications 17
Newest
#1Baris Uslu (Çanakkale Onsekiz Mart University)H-Index: 3
#2Alper Calikoglu (Colombian Ministry of National Education)H-Index: 1
Last.Steven H. Seggie (ESSEC Business School)H-Index: 10
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#1Steven H. Seggie (ESSEC Business School)H-Index: 10
#2Emre Soyer (Özyeğin University)H-Index: 5
Last.Koen Pauwels (NU: Northeastern University)H-Index: 30
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Abstract The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global startups. The authors propose that firms should build on the lean startup methodology to help adapt their business models while at the same time leveraging the resource advantages that they have as legacy corporations. This paper provides an integrated process for corporate...
#1Steven H. Seggie (Özyeğin University)H-Index: 10
#2David A. Griffith (Lehigh University)H-Index: 44
Last.Sandy D. Jap (Emory University)H-Index: 26
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This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performa...
Abstract Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer–supplier relationships. The author presents a review and analysis of 43 empirical TCE internati...
#1M. Berk Talay (HEC Montréal)H-Index: 3
#2Steven H. Seggie (Özyeğin University)H-Index: 10
Last.Erin Cavusgil (UM: University of Michigan)H-Index: 16
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This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet the preponderance of these collaborative ventures makes it an area of great importance for scholars and practitioners alike. As such, the purpose of the study is to examine why some collaborative projects produce a favorable outcome (the launch of a product) whereas others do ...
#1Steven H. Seggie (Özyeğin University)H-Index: 10
#2David A. Griffith (SPbU: Saint Petersburg State University)H-Index: 44
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. Although increased emphasis has been placed on publication productivity in the leading marketing journals, little is known about questions such as (1) What level of publication productivity in the leading marketing journals does it take to get promoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrant...
#1Shichun Xu (UT: University of Tennessee)H-Index: 6
#2Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
Last.Steven H. Seggie (Bilkent University)H-Index: 10
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#1Shichun Xu (UT: University of Tennessee)H-Index: 6
#2Goksel YalcinkayaH-Index: 11
Last.Steven H. Seggie (Bilkent University)H-Index: 10
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The science and practice of international business is advanced through scholarly contribution to the leading international business journals. Increased competition among academic institutions has led to increased emphasis on publication in the leading international business journals. Yet, little is known as to the answers to questions such as: (1) Who are the most prolific authors in the leading international business journals? and (2) Which educational institutions appear poised to lead interna...
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