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Steven H. Seggie
ESSEC Business School
15Publications
10H-index
428Citations
Publications 15
Newest
2017
Steven H. Seggie10
Estimated H-index: 10
(ESSEC Business School),
Emre Soyer5
Estimated H-index: 5
(Özyeğin University),
Koen Pauwels29
Estimated H-index: 29
(Northeastern University)
The continued survival of firms depends on successful innovation. Yet, legacy firms are struggling to adapt their business models to successfully innovate in the face of greater competition from both local and global startups. The authors propose that firms should build on the lean startup methodology to help adapt their business models while at the same time leveraging the resource advantages that they have as legacy corporations. This paper provides an integrated process for corporate innovati...
2 Citations Source Cite
2013 in Journal of MarketingIF: 7.34
Steven H. Seggie10
Estimated H-index: 10
(Özyeğin University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Sandy D. Jap25
Estimated H-index: 25
(Emory University)
This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performa...
28 Citations Source Cite
Steven H. Seggie10
Estimated H-index: 10
(Özyeğin University)
Abstract Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer–supplier relationships. The author presents a review and analysis of 43 empirical TCE internati...
13 Citations Source Cite
M. Berk Talay3
Estimated H-index: 3
(HEC Montréal),
Steven H. Seggie10
Estimated H-index: 10
(Özyeğin University),
Erin Cavusgil16
Estimated H-index: 16
(University of Michigan)
This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet the preponderance of these collaborative ventures makes it an area of great importance for scholars and practitioners alike. As such, the purpose of the study is to examine why some collaborative projects produce a favorable outcome (the launch of a product) whereas others do ...
16 Citations Download PDF Cite
2009 in Journal of MarketingIF: 7.34
Steven H. Seggie10
Estimated H-index: 10
(Özyeğin University),
David A. Griffith44
Estimated H-index: 44
(Saint Petersburg State University)
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. Although increased emphasis has been placed on publication productivity in the leading marketing journals, little is known about questions such as (1) What level of publication productivity in the leading marketing journals does it take to get promoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrant...
65 Citations Source Cite
Shichun Xu2
Estimated H-index: 2
(University of Tennessee),
Goksel Yalcinkaya10
Estimated H-index: 10
,
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University)
The science and practice of international business is advanced through scholarly contribution to the leading international business journals. Increased competition among academic institutions has led to increased emphasis on publication in the leading international business journals. Yet, little is known as to the answers to questions such as: (1) Who are the most prolific authors in the leading international business journals? and (2) Which educational institutions appear poised to lead interna...
41 Citations Download PDF Cite
Shichun Xu2
Estimated H-index: 2
(University of Tennessee),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire),
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University)
2 Citations Source Cite
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University),
David A. Griffith44
Estimated H-index: 44
(Saint Petersburg State University)
Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach ...
21 Citations Download PDF Cite
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University),
Erin Cavusgil16
Estimated H-index: 16
(Michigan State University),
Steven E. Phelan13
Estimated H-index: 13
(University of Nevada, Las Vegas)
There is growing recognition that firms in the contemporary business environment derive substantial and sustained competitive advantage from a bundle of intangible assets such as knowledge, networks and innovative capability. Measuring the return on such intangible assets has now become imperative for managers. The present manuscript focuses on the measurement of the return on marketing. We first discuss the conditions that make this task a high managerial priority. We then discuss measurement e...
83 Citations Download PDF Cite
12