Steven H. Seggie
ESSEC Business School
16Publications
9H-index
435Citations
Publications 16
Newest
Published on Jan 25, 2019in Higher Education Quarterly
Baris Uslu2
Estimated H-index: 2
(Çanakkale Onsekiz Mart University),
Alper Calikoglu1
Estimated H-index: 1
(Colombian Ministry of National Education)
+ 1 AuthorsSteven H. Seggie9
Estimated H-index: 9
(ESSEC Business School)
Source Cite
Published on Nov 1, 2013in Journal of Marketing 7.34
Steven H. Seggie9
Estimated H-index: 9
(Özyeğin University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Sandy D. Jap26
Estimated H-index: 26
(Emory University)
This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performa...
30 Citations Source Cite
Published on Jun 1, 2012in Journal of International Marketing 3.60
Steven H. Seggie9
Estimated H-index: 9
(Özyeğin University)
Abstract Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer–supplier relationships. The author presents a review and analysis of 43 empirical TCE internati...
13 Citations Source Cite
Published on Jul 1, 2009in Journal of Product Innovation Management 4.30
M. Berk Talay6
Estimated H-index: 6
(HEC Montréal),
Steven H. Seggie9
Estimated H-index: 9
(Özyeğin University),
Erin Cavusgil16
Estimated H-index: 16
(University of Michigan)
This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet the preponderance of these collaborative ventures makes it an area of great importance for scholars and practitioners alike. As such, the purpose of the study is to examine why some collaborative projects produce a favorable outcome (the launch of a product) whereas others do ...
16 Citations Source Cite
Published on Jan 1, 2009in Journal of Marketing 7.34
Steven H. Seggie9
Estimated H-index: 9
(Özyeğin University),
David A. Griffith44
Estimated H-index: 44
(Saint Petersburg State University)
Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified. Although increased emphasis has been placed on publication productivity in the leading marketing journals, little is known about questions such as (1) What level of publication productivity in the leading marketing journals does it take to get promoted in marketing academia? (2) What level of publication productivity in the leading marketing journals warrant...
65 Citations Source Cite
Published on Dec 1, 2008in Asia Pacific Journal of Management 2.47
Shichun Xu6
Estimated H-index: 6
(University of Tennessee),
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire),
Steven H. Seggie9
Estimated H-index: 9
(Bilkent University)
2 Citations Source Cite
Published on May 30, 2008in International Marketing Review 2.60
Steven H. Seggie9
Estimated H-index: 9
(Bilkent University),
David A. Griffith44
Estimated H-index: 44
(Saint Petersburg State University)
Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach ...
21 Citations Source Cite
Published on Jun 1, 2008in Asia Pacific Journal of Management 2.47
Shichun Xu6
Estimated H-index: 6
(University of Tennessee),
Goksel Yalcinkaya11
Estimated H-index: 11
,
Steven H. Seggie9
Estimated H-index: 9
(Bilkent University)
The science and practice of international business is advanced through scholarly contribution to the leading international business journals. Increased competition among academic institutions has led to increased emphasis on publication in the leading international business journals. Yet, little is known as to the answers to questions such as: (1) Who are the most prolific authors in the leading international business journals? and (2) Which educational institutions appear poised to lead interna...
41 Citations Source Cite
Erin Cavusgil16
Estimated H-index: 16
(Michigan State University),
Steven H. Seggie9
Estimated H-index: 9
(Michigan State University),
Mehmet Berk Talay3
Estimated H-index: 3
(Michigan State University)
The evolution of scholarly thought on the sources of firm-specific advantage has had a relatively long history. A contemporary view of how competitive advantage is sustained in dynamic markets is offered by the dynamic capabilities (DC) view. The DC view is treated as an offshoot of the resource-based view. Based on a review of the empirical and conceptual works that have utilized the DC view, the paper articulates the merits of this theoretical perspective for marketing scholars. Contributions ...
58 Citations Source Cite
Published on Aug 1, 2007in Industrial Marketing Management 3.68
Steven H. Seggie9
Estimated H-index: 9
(Bilkent University),
Erin Cavusgil16
Estimated H-index: 16
(Michigan State University),
Steven E. Phelan14
Estimated H-index: 14
(University of Nevada, Las Vegas)
There is growing recognition that firms in the contemporary business environment derive substantial and sustained competitive advantage from a bundle of intangible assets such as knowledge, networks and innovative capability. Measuring the return on such intangible assets has now become imperative for managers. The present manuscript focuses on the measurement of the return on marketing. We first discuss the conditions that make this task a high managerial priority. We then discuss measurement e...
83 Citations Source Cite
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