Resource-advantage theory

Click to increase image sizeClick to decrease image size Additional informationNotes on contributorsDavid A. GriffithDavid A. Griffith is the John William Byington Endowed Chair in Global Marketing at the Eli Broad Graduate School of Management at Michigan State university, where he also serves as Director of the PhD Programme. Professor Griffith’s research focuses on marketing strategy, inclusive of intra- and inter-organizational governance,...