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  • References (64)
  • Citations (6)
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References64
Newest
Published on Sep 1, 2009in Journal of International Marketing 3.38
Joseph Johnson9
Estimated H-index: 9
(UM: University of Miami),
Eden Yin9
Estimated H-index: 9
(University of Cambridge),
Huei-Ting Tsai8
Estimated H-index: 8
Abstract A relatively recent trend in international marketing is the rising number of firms from nontriad countries seeking growth and profits from foreign markets. Yet no study has examined the international performance of these firms. How successful have their efforts been? What factors drive their success? The authors examine these questions by building a theory-based conceptual framework that links firm international performance to its antecedents. They test the framework using a sample of 1...
Published on Sep 1, 2009in Journal of International Marketing 3.38
Desmond Lam12
Estimated H-index: 12
(UniSA: University of South Australia),
Alvin Lee7
Estimated H-index: 7
(UWA: University of Western Australia),
Richard Mizerski6
Estimated H-index: 6
(UWA: University of Western Australia)
Abstract When new products and brands are introduced into other cultures, the speed and extent of the product's acceptance are important concerns for marketers. The spread of positive word of mouth (WOM) and the lack of negative WOM about the product or brand by early adopter groups are critical to the product's successful diffusion in a population. This is the first study to investigate the effects of consumers' cultural values on their WOM behavior. Data analysis from two samples indicates tha...
Published on Jun 1, 2009in Journal of International Marketing 3.38
Peter Magnusson16
Estimated H-index: 16
(NIU: Northern Illinois University),
Stanford A. Westjohn11
Estimated H-index: 11
(UT: University of Toledo),
David J. Boggs7
Estimated H-index: 7
(Eastern Illinois University)
The internationalization process of service firms has received increased attention in recent years. Yet the question whether entry order affects firm performance for service firms in developing markets has remained unanswered. Despite lacking empirical evidence, prior research has suggested that first-mover advantages (FMAs) do not translate to service firms and developing markets. However, framed in a resource-advantage theory perspective, the authors' empiri- cal analysis of 379 multinational ...
Published on Jun 1, 2009in Journal of International Marketing 3.38
Douglas Dow15
Estimated H-index: 15
(University of Melbourne),
Jorma Larimo15
Estimated H-index: 15
(University of Vaasa)
Abstract Although international entry mode choice has been extensively studied, the empirical results regarding two key antecedents—various forms of distance and international experience—have been equivocal. The authors argue that the conceptualization and measurement of these variables may be contributing to the ambiguous results. They demonstrate that a broader conceptualization of the underlying factors driving the distance construct substantially increases the ability to predict entry mode. ...
Published on Jun 1, 2009in Journal of International Marketing 3.38
Ruby P. Lee21
Estimated H-index: 21
(FSU: Florida State University),
Qimei Chen20
Estimated H-index: 20
(U.H.: University of Hawaii at Manoa),
Xiongwen Lu1
Estimated H-index: 1
(Fudan University)
Abstract Market responsiveness is one of several important outcome consequences that denote a foreign subsidiary's success. The authors examine how foreign subsidiaries can improve their market responsiveness through understanding the different roles of information system integration and knowledge codification in connection with related market knowledge that resides in their headquarters. The authors test hypotheses on data collected from 140 foreign subsidiaries in China. The results indicate t...
Published on Mar 1, 2009in Journal of International Marketing 3.38
Martin S. Roth18
Estimated H-index: 18
(USC: University of South Carolina),
Satish Jayachandran12
Estimated H-index: 12
(USC: University of South Carolina)
+ 1 AuthorsDeborah Colton3
Estimated H-index: 3
(RIT: Rochester Institute of Technology)
Abstract A source of potentially valuable knowledge in multinational enterprises is foreign marketing knowledge—that is, knowledge from one country unit that may offer value and competitive advantage to marketing managers in other country units. This article builds on marketing and management knowledge transfer research to further understand both the conditions under which one subsidiary uses external knowledge from another subsidiary and the outcomes of such use in the subsidiary's market. Usin...
Published on Jan 1, 2009in International Journal of Advertising 2.23
Kyunghee Bu4
Estimated H-index: 4
(Kwangwoon University),
KIMDongHoon16
Estimated H-index: 16
(Yonsei University),
Seung-yon Lee2
Estimated H-index: 2
(Yonsei University)
Unlike past findings on cross-cultural advertising, culture seems to have little effect on visual forms in ads. In study 1, we tested whether the culture-congruent visual forms would still be prevalent, in spite of all the recent cultural convergence between Eastern and Western cultures. Interestingly, content analyses of visuals in 632 advertisements in a wide range of magazines from Korea (high context) and US (low context) revealed that ads with direct visual forms were more prevalent in both...
Published on Sep 1, 2008in Journal of Public Policy & Marketing 2.46
Zhihong Gao1
Estimated H-index: 1
(College of Business Administration)
Abstract Deceptive advertising has been a key topic of advertising regulation research. However, the existing literature focuses primarily on the Western experience, and practices in developing countries have received little attention. As an initial effort to investigate the topic in the context of an emerging market, this article applies Petty and Kopp's framework to examine how China controls deceptive advertising from five aspects: initiation, interpretation, deception, verification, and reme...
Published on Sep 1, 2008in Journal of International Marketing 3.38
Caroline Bingxin Li6
Estimated H-index: 6
(HKU: University of Hong Kong),
Julie Juan Li20
Estimated H-index: 20
Abstract Firms operating in emerging economies must make appropriate marketing strategy choices to address the idiosyncratic challenges of rapid changes and institutional voids. The authors investigate when various types of marketing strategies work by examining the effects of both pure and dual strategies on financial performance for domestic versus foreign firms and across different market concentration levels in China's emerging economy. According to a survey of 249 firms, the effectiveness o...
Published on May 30, 2008in International Marketing Review 3.45
Steven H. Seggie10
Estimated H-index: 10
(Bilkent University),
David A. Griffith44
Estimated H-index: 44
(SPbU: Saint Petersburg State University)
Purpose – The extant international service marketing literature focuses heavily on the impact of globalization on the outward process of the internationalization of service firms. The purpose of this paper is to propose scholars examine international service marketing from a different perspective, that of the globalization of domestic markets and the existence of global segments throughout the world.Design/methodology/approach – The paper uses resource‐advantage theory and a congruence approach ...
Cited By6
Newest
Published on Jul 4, 2017
The long-term steady development of enterprises under the contemporary economic conditions is to a considerable extent determined by the possibility of output not only for the domestic advertising market, but also on the world. The today universal market for advertisement rapidly is developed, moreover mainly, due to the countries of Asia and Latin America. Whereas the Russian market for advertisement lags behind the world leaders, and its portion remains small. Like many of market, the market f...
Published on Jan 1, 2015
Qun Tan4
Estimated H-index: 4
,
Carlos M. P. Sousa18
Estimated H-index: 18
Abstract Although research on foreign market entry and expansion behavior has attracted significant interest in the literature, there is a general lack of research (either conceptual or empirical) on the exit behavior of international companies. To address this issue, the authors develop a conceptual framework to understand firms’ foreign exit behavior. The objective is to lay the conceptual foundation for subsequent empirical research in this area. A series of research propositions have been ad...
In business, the customer as capital is not a new idea, but scientific literature has only recently begun to explore the topic in depth. Increasingly, studies are focusing on consumers as customers of enterprises. Attempts to measure the value of customers for the company have a short history and a single approach has not yet been worked out. On the basis of literature on the subject and practical approaches, this study presents several ways to measure the value of customers for the company. Str...
Tom Evens13
Estimated H-index: 13
This article focuses on TV broadcasters adopting co-opetition strategies for launching online video services. It is claimed that the emergence of online video platforms like YouTube and Netflix is driving TV broadcasters to collaborate with their closest competitors to reduce costs and reach the necessary scale in the global marketplace. The article sheds light on online video platforms that were developed following a co-opetition strategy (Hulu and YouView). The establishment of joint ventures ...
Published on Jan 24, 2014
Charles R. Taylor31
Estimated H-index: 31
,
John B. Ford27
Estimated H-index: 27
Published on Jan 1, 2014
Verlassen wir nunmehr die Ebene der Gesamtwirtschaft und beschaftigen uns im Folgenden auf einzelwirtschaftlicher Ebene mit den Dienstleistern, die Werbung oder Marketing-Kommunikation als ihr Tatigkeitsfeld ausweisen. Tatsachlich ist dies bisher in der okonomischen Forschung kaum geschehen. Uber das Innenleben einer Agentur erfahrt man in der akademischen Welt bisher wenig bis nichts. Zunachst aber gilt es, sich uber den Begriff Werbeagentur klar zu werden. Und das ist gar nicht so einfach. Sch...