Goksel Yalcinkaya
University of New Hampshire
20Publications
11H-index
570Citations
Publications 20
Newest
Published on Mar 1, 2017in Marketing Letters 1.35
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire),
Tevfik Aktekin6
Estimated H-index: 6
(University of New Hampshire)
+ 1 AuthorsSetiadi Umar1
Estimated H-index: 1
(Rutgers University)
In this paper, we develop and estimate a series of Bayesian generalized gamma family and mixture family models of product modification timing that take into account both firm- and industry-specific effects that are time varying. Our models are capable of capturing non-standard modification behavior such as multi-modality and non-monotonicity in the hazard rates motivated by real data. Additionally, we explore the existence of latent groups with respect to product modification timing strategies. ...
2 Citations Source Cite
Published on Dec 1, 2017in Journal of International Marketing 3.60
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire)
+ 1 AuthorsVerdiana Giannetti (Bocconi University)
AbstractEmploying the resource-based view of the firm and the competitive forces perspective, the authors examine how brand equity (star power, director power, and brand extensions), financial resources, and competitive intensity serve both as antecedents to the length of global product rollout and as moderators of the effect of length of global product rollout on global product performance. The results, based on data from the motion picture industry, demonstrate that brand equity, financial res...
Source Cite
Published on Dec 1, 2016in Journal of Product Innovation Management 4.30
Shuili Du12
Estimated H-index: 12
,
Goksel Yalcinkaya11
Estimated H-index: 11
,
Ludwig Bstieler12
Estimated H-index: 12
(University of New Hampshire)
Sustainability and social media use in open innovation play important roles in a firm's new product development (NPD) process. This research examines, in conjunction, the roles of sustainability and social media driven inbound open innovation (SMOI) for a firm's NPD performance, and further, takes a more refined approach by differentiating between different types of SMOI activities. To this end, this research develops and tests a conceptual framework, which predicts that (1) a firm's sustainabil...
12 Citations Source Cite
Published on Sep 1, 2015in Journal of Product Innovation Management 4.30
Goksel Yalcinkaya11
Estimated H-index: 11
,
Tevfik Aktekin6
Estimated H-index: 6
An experience product's quality is difficult to assess prior to purchase, largely due to the limited availability of information before consumption. In the absence of perfect information, firms routinely use certain market signals to provide product quality information to consumers. Accordingly, drawing from signaling theory, this research aims to identify a collection of product core attributes in the form of signals and brand extension features to successfully manage experience product franchi...
6 Citations Source Cite
Published on Dec 1, 2014in Journal of International Marketing 3.60
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire),
Gaia Rubera16
Estimated H-index: 16
(Bocconi University)
Abstract International marketing manager decisions pertaining to a new experience product's global rollout are critical to the product's country-level performance. Extending work on the lead–lag and success-breeds-success effects, the authors examine how the country-specific factors of economic wealth and national culture influence the effects of a new experience product's global rollout decisions (i.e., the time lag from initial lead country introduction to target country introduction and the n...
16 Citations Source Cite
Published on May 1, 2014in Journal of the Academy of Marketing Science 8.49
Sengun Yeniyurt16
Estimated H-index: 16
(Rutgers University),
John W. Henke8
Estimated H-index: 8
(Oakland University),
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire)
Drawing on social exchange theory, this study develops a longitudinal theoretical framework of supplier participation in buyers’ new product development (NPD) activities. The study focuses on the longitudinal temporal dynamics of supplier involvement in buyers’ new product development and postulates that working relations and inter-dependence impact suppliers’ attitudes toward co-innovation and suppliers’ co-innovation behaviors. Applying this framework to a 10-year longitudinal dataset from the...
61 Citations Source Cite
Published on Nov 1, 2012in Journal of Product Innovation Management 4.30
Gaia Rubera16
Estimated H-index: 16
,
David A. Griffith44
Estimated H-index: 44
,
Goksel Yalcinkaya11
Estimated H-index: 11
Firms are increasingly recognizing the importance of understanding regional dynamics and their effects on competitiveness. One such area that is gaining increased importance due to intra-regional trade is the factors contributing to the successful rollouts of new products within a region. New product rollouts are complicated by nature but are further compounded by intricacies in the type of innovation (i.e., technological or design) being introduced into a region. Unfortunately, limited research...
11 Citations Source Cite
Published on Jun 1, 2011in Journal of International Marketing 3.60
Charles R. Taylor31
Estimated H-index: 31
(Villanova University),
Ronald Paul Hill35
Estimated H-index: 35
(Villanova University),
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire)
Abstract This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures, economies, and political landscapes. The authors' main hypotheses are based on global brand positioning theory, which posits that consumer perceptions are enhanced if the brand is viewed as global. In general, the results support the notion that multinational firms emphasizing global CSR efforts engen...
66 Citations Source Cite
Published on Jul 1, 2010in Journal of World Business 3.99
David A. Griffith44
Estimated H-index: 44
(Michigan State University),
Goksel Yalcinkaya11
Estimated H-index: 11
(University of New Hampshire),
Roger J. Calantone64
Estimated H-index: 64
(Michigan State University)
This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and consequent firm performance. The results, based upon samples of 239 importers in Japan and the U.S., indicate that human capital and relational capital influenced marketing capabilities, and that marketi...
27 Citations Source Cite
12