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Goksel Yalcinkaya
University of New Hampshire
19Publications
10H-index
503Citations
Publications 19
Newest
David A. Griffith44
Estimated H-index: 44
,
Goksel Yalcinkaya10
Estimated H-index: 10
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Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire),
Tevfik Aktekin6
Estimated H-index: 6
(University of New Hampshire),
Sengun Yeniyurt16
Estimated H-index: 16
(Rutgers University)
... more
In this paper, we develop and estimate a series of Bayesian generalized gamma family and mixture family models of product modification timing that take into account both firm- and industry-specific effects that are time varying. Our models are capable of capturing non-standard modification behavior such as multi-modality and non-monotonicity in the hazard rates motivated by real data. Additionally, we explore the existence of latent groups with respect to product modification timing strategies. ...
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David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire),
Gaia Rubera16
Estimated H-index: 16
(Bocconi University)
... more
AbstractEmploying the resource-based view of the firm and the competitive forces perspective, the authors examine how brand equity (star power, director power, and brand extensions), financial resources, and competitive intensity serve both as antecedents to the length of global product rollout and as moderators of the effect of length of global product rollout on global product performance. The results, based on data from the motion picture industry, demonstrate that brand equity, financial res...
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Shuili Du1
Estimated H-index: 1
,
Goksel Yalcinkaya10
Estimated H-index: 10
,
Ludwig Bstieler11
Estimated H-index: 11
(University of New Hampshire)
Sustainability and social media use in open innovation play important roles in a firm's new product development (NPD) process. This research examines, in conjunction, the roles of sustainability and social media driven inbound open innovation (SMOI) for a firm's NPD performance, and further, takes a more refined approach by differentiating between different types of SMOI activities. To this end, this research develops and tests a conceptual framework, which predicts that (1) a firm's sustainabil...
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Goksel Yalcinkaya10
Estimated H-index: 10
,
Tevfik Aktekin6
Estimated H-index: 6
An experience product's quality is difficult to assess prior to purchase, largely due to the limited availability of information before consumption. In the absence of perfect information, firms routinely use certain market signals to provide product quality information to consumers. Accordingly, drawing from signaling theory, this research aims to identify a collection of product core attributes in the form of signals and brand extension features to successfully manage experience product franchi...
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Sengun Yeniyurt16
Estimated H-index: 16
(Rutgers University),
John W. Henke9
Estimated H-index: 9
(Oakland University),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire)
Drawing on social exchange theory, this study develops a longitudinal theoretical framework of supplier participation in buyers’ new product development (NPD) activities. The study focuses on the longitudinal temporal dynamics of supplier involvement in buyers’ new product development and postulates that working relations and inter-dependence impact suppliers’ attitudes toward co-innovation and suppliers’ co-innovation behaviors. Applying this framework to a 10-year longitudinal dataset from the...
Ref 89Cited 54
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David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Goksel Yalcinkaya10
Estimated H-index: 10
(University of New Hampshire),
Gaia Rubera16
Estimated H-index: 16
(Bocconi University)
International marketing manager decisions pertaining to a new experience product’s global rollout are critical to the product’s country-level performance. Extending work on the lead‐lag and success-breeds-success effects, the authors examine how the country-specific factors of economic wealth and national culture influence the effects of a new experi ence product’s global rollout decisions (i.e., the time lag from initial lead country introduction to target country intro duction and the number o...
Ref 72Cited 16
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Gaia Rubera16
Estimated H-index: 16
,
David A. Griffith44
Estimated H-index: 44
,
Goksel Yalcinkaya10
Estimated H-index: 10
Firms are increasingly recognizing the importance of understanding regional dynamics and their effects on competitiveness. One such area that is gaining increased importance due to intra-regional trade is the factors contributing to the successful rollouts of new products within a region. New product rollouts are complicated by nature but are further compounded by intricacies in the type of innovation (i.e., technological or design) being introduced into a region. Unfortunately, limited research...
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