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Goksel Yalcinkaya
University of New Hampshire
21Publications
11H-index
586Citations
Publications 21
Newest
#1David A. Griffith (Lehigh University)H-Index: 44
#2Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
Last.Verdiana Giannetti (Bocconi University)H-Index: 1
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AbstractEmploying the resource-based view of the firm and the competitive forces perspective, the authors examine how brand equity (star power, director power, and brand extensions), financial resources, and competitive intensity serve both as antecedents to the length of global product rollout and as moderators of the effect of length of global product rollout on global product performance. The results, based on data from the motion picture industry, demonstrate that brand equity, financial res...
#1Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
#2Tevfik Aktekin (UNH: University of New Hampshire)H-Index: 7
Last.Setiadi Umar (RU: Rutgers University)H-Index: 1
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In this paper, we develop and estimate a series of Bayesian generalized gamma family and mixture family models of product modification timing that take into account both firm- and industry-specific effects that are time varying. Our models are capable of capturing non-standard modification behavior such as multi-modality and non-monotonicity in the hazard rates motivated by real data. Additionally, we explore the existence of latent groups with respect to product modification timing strategies. ...
#1Shuili DuH-Index: 12
#2Goksel YalcinkayaH-Index: 11
Last.Ludwig Bstieler (UNH: University of New Hampshire)H-Index: 12
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Sustainability and social media use in open innovation play important roles in a firm's new product development (NPD) process. This research examines, in conjunction, the roles of sustainability and social media driven inbound open innovation (SMOI) for a firm's NPD performance, and further, takes a more refined approach by differentiating between different types of SMOI activities. To this end, this research develops and tests a conceptual framework, which predicts that (1) a firm's sustainabil...
An experience product's quality is difficult to assess prior to purchase, largely due to the limited availability of information before consumption. In the absence of perfect information, firms routinely use certain market signals to provide product quality information to consumers. Accordingly, drawing from signaling theory, this research aims to identify a collection of product core attributes in the form of signals and brand extension features to successfully manage experience product franchi...
#1David A. Griffith (MSU: Michigan State University)H-Index: 44
#2Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
#1David A. Griffith (Lehigh University)H-Index: 44
#2Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
Last.Gaia Rubera (Bocconi University)H-Index: 16
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Abstract International marketing manager decisions pertaining to a new experience product's global rollout are critical to the product's country-level performance. Extending work on the lead–lag and success-breeds-success effects, the authors examine how the country-specific factors of economic wealth and national culture influence the effects of a new experience product's global rollout decisions (i.e., the time lag from initial lead country introduction to target country introduction and the n...
#1Sengun Yeniyurt (RU: Rutgers University)H-Index: 17
#2John W. Henke (Oakland University)H-Index: 9
Last.Goksel Yalcinkaya (UNH: University of New Hampshire)H-Index: 11
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Drawing on social exchange theory, this study develops a longitudinal theoretical framework of supplier participation in buyers’ new product development (NPD) activities. The study focuses on the longitudinal temporal dynamics of supplier involvement in buyers’ new product development and postulates that working relations and inter-dependence impact suppliers’ attitudes toward co-innovation and suppliers’ co-innovation behaviors. Applying this framework to a 10-year longitudinal dataset from the...
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