Building Customer Value in Relationship Marketing
Volume: 4, Issue: 4
Published: Nov 8, 2014
Abstract
In business, the customer as capital is not a new idea, but scientific literature has only recently begun to explore the topic in depth. Increasingly, studies are focusing on consumers as customers of enterprises. Attempts to measure the value of customers for the company have a short history and a single approach has not yet been worked out. On the basis of literature on the subject and practical approaches, this study presents several ways to...
Paper Details
Title
Building Customer Value in Relationship Marketing
Published Date
Nov 8, 2014
Volume
4
Issue
4
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Notes
History