Original paper

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement

Volume: 31, Issue: 2, Pages: 589 - 606
Published: Jun 1, 2020
Abstract
Digital advertisements offer a full spectrum of behavioral customization for timing and content capabilities. The existing research in display advertising has predominantly concentrated on the content of advertising; however, our focus is on optimizing the timing of display advertising. In practice, users are constantly adjusting their engagement with content as they process new information continuously. The recent development of emotional...
Paper Details
Title
When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement
Published Date
Jun 1, 2020
Volume
31
Issue
2
Pages
589 - 606
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