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Subodha Kumar
Temple University
AdvertisingEconomicsMarketingOperations managementComputer science
105Publications
19H-index
1,040Citations
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Publications 104
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#1Subodha Kumar (TU: Temple University)H-Index: 19
#2Yinliang (Ricky) Tan (Tulane University)
Last. Lai Wei (SJTU: Shanghai Jiao Tong University)
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Digital advertisements offer a full spectrum of behavioral customization for timing and content capabilities. The existing research in display advertising has predominantly concentrated on the cont...
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#1Dengpan Liu (THU: Tsinghua University)H-Index: 7
#2Subodha Kumar (TU: Temple University)H-Index: 19
Last. Vijay S. Mookerjee (UTD: University of Texas at Dallas)H-Index: 24
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Many advertising agents offer flexible advertising contracts wherein firms have the flexibility of adjusting their level of advertising during the advertising campaign, whereas some agents also off...
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#1Jon M. Stauffer (A&M: Texas A&M University)H-Index: 3
#2Subodha Kumar (TU: Temple University)H-Index: 19
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#2Subodha KumarH-Index: 19
Last. Chelliah SriskandarajahH-Index: 37
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The Healthcare Information Exchanges (HIEs) facilitate the electronic transfer of health information among healthcare organizations. Several studies have shown that the HIEs have potential of saving billions of dollars per year and significantly improving healthcare delivery. In spite of that, only a few HIEs are operational, and even fewer have advance exchange capabilities. A key obstacle in the growth of HIEs is considered to be their financial sustainability. In spite of its importance, the ...
2 CitationsSource
#1Jun Pei (Hefei University of Technology)
#2Ping Yan (Hefei University of Technology)
Last. Xinbao Liu (Hefei University of Technology)
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#1Rakesh MallipeddiH-Index: 2
#2Subodha KumarH-Index: 19
Last. Yunxia ZhuH-Index: 3
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Explosive growth in the number of users on various social media platforms has transformed the way firms strategize their marketing activities. To take advantage of the vast size of social networks, firms have now turned their attention to influencer marketing wherein they employ independent influencers to promote their products on social media platforms. Despite the recent growth in influencer marketing, the problem of network seeding, i.e., identification of influencers to optimally post a firm...
4 CitationsSource
#1Michael E. Ketzenberg (A&M: Texas A&M University)H-Index: 14
#2James D. Abbey (A&M: Texas A&M University)H-Index: 8
Last. Subodha Kumar (TU: Temple University)H-Index: 19
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#1Yiwei Huang (Penn State Shenango)
#2Yuqing Zhu (NU: University of Nebraska–Lincoln)H-Index: 10
Last. Chelliah Sriskandarajah (A&M: Texas A&M University)H-Index: 37
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#2Ahmed Timoumi (Indian School of Business)
Last. Subodha Kumar (TU: Temple University)H-Index: 19
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#1Seokjun Youn (UA: University of Arizona)H-Index: 1
#2Gregory R. Heim (A&M: Texas A&M University)H-Index: 14
Last. Chelliah Sriskandarajah (A&M: Texas A&M University)H-Index: 37
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This study explores whether and how lower variations in clinical practice relate to hospital operational performance. This relation is critical to the overall search for pathways that will allow the healthcare industry to bend the cost curve, implying significant implications for practice and regulators. We define practice variation as all variation not resulting from patient mix and construct a measure using inpatient discharge data for each patient cohort having an identical medical condition....
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