Muslim-friendly assessment tool for hotel: how halal will you serve?

Volume: 30, Issue: 2, Pages: 201 - 241
Published: Jun 7, 2020
Abstract
How best to satisfy the needs and wishes of Muslim hotel guests is still not clear, and an effective tool is necessary for measuring the extended service of Muslim-friendly hotels. The study aims to formulate an instrument to assess the quantity and quality of halal items and to classify hotels based on the absorption level. The tool is referred to as MATEL, an acronym for “Muslim-Friendly Assessment Tool for Hotels,” and examines four critical...
Paper Details
Title
Muslim-friendly assessment tool for hotel: how halal will you serve?
Published Date
Jun 7, 2020
Volume
30
Issue
2
Pages
201 - 241
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