An examination of satisfaction towards online motorcycle taxis at different usage levels
Abstract
Despite the dramatic increase in online motorcycle taxis (OMTs) in many developing countries, empirical studies on passenger satisfaction toward OMTs have been overlooked. This study proposes a model of OMT passenger satisfaction where service quality and perceived value are determinants and behavioral intentions are the consequences, compared across three passenger segments based on service usage: light users, medium users, and heavy users....
Paper Details
Title
An examination of satisfaction towards online motorcycle taxis at different usage levels
Published Date
Sep 1, 2020
Volume
8
Issue
3
Pages
984 - 991
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