Modelling the behavioural intentions of day spa customers

Purpose This research develops and tests a comprehensive hierarchical model of the behavioural intentions of day spa customers. Design/methodology/approach The primary data was collected from the customers of 17 day spas throughout Thailand. EFA and SEM were used to analyse the data and test the interrelationships among service quality, customer satisfaction, perceived value, perceived switching costs and behavioural intentions. A third-order...