Rio de Janeiro’s image as the 2016 Olympic Games host city: analysis of the main image formation factors

Purpose This paper aimed to verify the most important factors (cognitive and affective dimensions) perceived in Rio de Janeiro’s image as the host city of the 2016 Olympic Games and to identify the factors that predict better the overall city image and its affective image dimension in this particular context of a sports mega-event. Design/methodology/approach This paper employs exploratory factor analysis to define intervening factors in each...