Janaina de Moura Engracia Giraldi
University of São Paulo
BusinessMarketingTourismBrand equityCountry of origin
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Publications 134
#1Natália Munari Pagan (USP: University of São Paulo)
#2Karina Munari Pagan (USP: University of São Paulo)
Last. Jorge Henrique Caldeira de Oliveira (USP: University of São Paulo)H-Index: 9
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Due to the relevance of sustainability, several methods of data collection are being used to verify its impact on different organizational and social aspects. Despite its importance, in the area of Sustainability, no literature review research has been found that described as some tools derived from neuroscience, more specifically eye tracking and electroencephalography (EEG), which are among the most used tools. Thus, this paper aims to present, through the exploratory study, research that appl...
#1Maria Gabriela Montanari (USP: University of São Paulo)H-Index: 2
#2Janaina de Moura Engracia Giraldi (USP: University of São Paulo)H-Index: 8
Last. Alexandre Bevilacqua Leoneti (USP: University of São Paulo)H-Index: 5
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This research verified the influence of Brazil’s country image on international consumers behavioral intentions. Findings suggested that Brazil’s country image is composed of two dimensions: macro and micro image. The former had a direct and positive effect on international consumers behavioral intentions while the latter indirectly influenced these intentions. This study not only contributes to the theoretical advance in Brazil’s image research but also indicates that both dimensions of this im...
#1Fabiana Gondim Mariutti (Universidade Positivo)H-Index: 4
#1Fabiana Gondim Mariutti (Universidade Positivo)
Last. Janaina de Moura Engracia Giraldi (USP: University of São Paulo)H-Index: 8
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The purpose of this paper is to apply a brand personality model into a country level, by adjusting Aaker’s classical dimensions (J Mark Res 34(3):347–356, 1997) while methodologically aligning into a country image in lenses of a country branding perspective. Using Brazil as a unit of analysis, fourteen international experts were in-depth and individual face-to-face interviewed for this exploratory research. By doing so, a country brand personality (CBP) framework is composed of five dimensions: ...
#1Fabiana Gondim Mariutti (USP: University of São Paulo)H-Index: 4
#2Janaina de Moura Engracia Giraldi (USP: University of São Paulo)H-Index: 8
AbstractCountry Brand Equity (CBE) is a core topic in international business; however, it is scarcely discussed in publications. Due to their global market importance as developing nations, Brazil ...
Purpose Olympic Games provide an arguably unparalleled amount of opportunities for the host city and country in relation to economic and socio-cultural growth and development. However, the achievement of such long-term success measures lies with the holistic involvement of community groups, specifically residents, in the planning of the mega event. The purpose of this paper is to examine the residents’ attitudes of the 2016 Olympic Games and to verify moderating effects of place of residence in ...
#1Mateus Manfrin Artêncio (USP: University of São Paulo)
#2Janaina de Moura Engracia Giraldi (USP: University of São Paulo)H-Index: 8
Last. Simone Vasconcelos Ribeiro Galina (USP: University of São Paulo)H-Index: 7
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portuguesO artigo propoe compreender o papel e importância das indicacoes geograficas (IGs) em paises em desenvolvimento ou emergentes, devido a sua potencialidade na melhora de indices socioeconomicos locais, atraves da protecao e valorizacao do produto, assim como de sua regiao produtora. Presente principalmente no segmento de alimentos, o conceito de IG e utilizado para identificar e sinalizar a origem de um produto ou servico, quando seu local de producao tenha se tornado conhecido por isso ...
Purpose The purpose of this paper is to identify the characteristics of Brazilian personality, associating them with the cordial man of the book Raizes do Brasil (Roots of Brazil). In addition, it aims to present an agenda for future management studies, suggesting works in several managerial areas which may be influenced by traits of the Brazilian personality. Design/methodology/approach A systematic review of studies on Brazil’s image was developed, so that it was possible to identify the main ...
#1Marina Toledo de Arruda Lourenção (USP: University of São Paulo)H-Index: 2
#2Letícia Miyamaru (USP: University of São Paulo)
Last. Silvia Inês Dallavalle de Pádua (USP: University of São Paulo)H-Index: 8
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Purpose Sectoral brand management processes have presented planning, development and implementation challenges. With the aim of reducing these managerial problems, the purpose of this paper is to revise the structure and the processes of the sectoral brands management. Design/methodology/approach This is a qualitative exploratory study, with its unit of analysis being the process of managing the brand of the Brazilian fashion sector. Primary data collection was obtained through in-depth intervie...