Faster, Hotter, and More Linked In: Managing Social Disapproval in the Social Media Era

Negative social evaluations and the strategies a firm employs to manage them have garnered significant attention among management scholars. However, past research has given less attention to the social media era’s revolutionary effects on these dynamics. In the present paper, we theorize that the social media era’s greater velocity, emotionality, and communality increase the likelihood that social disapproval will spread faster and more...