Original paper
Faster, Hotter, and More Linked In: Managing Social Disapproval in the Social Media Era
Abstract
Negative social evaluations and the strategies a firm employs to manage them have garnered significant attention among management scholars. However, past research has given less attention to the social media era’s revolutionary effects on these dynamics. In the present paper, we theorize that the social media era’s greater velocity, emotionality, and communality increase the likelihood that social disapproval will spread faster and more...
Paper Details
Title
Faster, Hotter, and More Linked In: Managing Social Disapproval in the Social Media Era
Published Date
Apr 1, 2021
Journal
Volume
46
Issue
2
Pages
275 - 298
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Notes
History