Analyzing foreign expansion and corporate reputation: review and future research agenda
Volume: 26, Issue: 4, Pages: 586 - 608
Published: Oct 22, 2019
Abstract
Purpose The purpose of this paper is to review the literature on corporate reputation and internationalization to identify key research theories, contexts, characteristics, methodologies, applications, limitations and opportunities for future research on the interlinks between these two complex constructs. Design/methodology/approach Elements of systematic literature review and bibliometric analysis were used to analyze theories, contexts,...
Paper Details
Title
Analyzing foreign expansion and corporate reputation: review and future research agenda
Published Date
Oct 22, 2019
Volume
26
Issue
4
Pages
586 - 608
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