information about Brand equity field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 11.6M papers | Marketing 2.8M papers | Advertising 933k papers | |
| Current | |||
Brand equity 19.6k papers | |||
| Child | |||
Brand extension 8,115 papers | Corporate branding 6,493 papers | Brand strategy 2,227 papers | Brand community 1,475 papers |
Brand relationship 914 papers | |||
Trends
Notes
History