information about Brand equity field
Field Hierarchy
| Parent | |||
|---|---|---|---|
Business 13.9M papers | Marketing 3M papers | Advertising 1.1M papers | |
| Current | |||
Brand equity 19.9k papers | |||
| Child | |||
Brand extension 8,185 papers | Corporate branding 6,803 papers | Brand strategy 2,192 papers | Brand community 1,499 papers |
Brand relationship 935 papers | |||
Trends
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History