Maria Alejandra Gonzalez-Perez
EAFIT University
71Publications
5H-index
134Citations
Publications 71
Newest
Abdul-Nasser El-Kassar6
Estimated H-index: 6
(Lebanese American University),
Dania Makki (Lebanese American University), Maria Alejandra Gonzalez-Perez5
Estimated H-index: 5
(EAFIT University)
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Maria Alejandra Gonzalez-Perez5
Estimated H-index: 5
(EAFIT University),
Juan Velez-Ocampo1
Estimated H-index: 1
(EAFIT University),
Carolina Herrera Cano (EAFIT University)
Objective : To analyse the internationalisation of SMEs from the perspective of the entrepreneur and the special characteristics and traits that influence internationalisation while dealing with parsimony of financial assets, country of origin liability and other institutional voids. Research Design & Methods: 11 Colombian SMEs were observed and studied on a case-by-case basis, using a methodology inspired by the phenomenological interpretative analysis (IPA). Findings: The coding and analysis o...
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Published on Sep 1, 2018in Journal of Macromarketing 1.97
G. Tomas M. Hult58
Estimated H-index: 58
(Michigan State University),
Jeannette A. Mena8
Estimated H-index: 8
(University of South Florida)
+ 2 AuthorsDaniel T. Hult1
Estimated H-index: 1
(University of Michigan)
Countries, companies, and customers are becoming increasingly concerned with sustainability. However, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainability efforts at the rate of potentially lower profits. Plus, what are the customers’ sensitivities to the prices of products/services that are developed within the realm of sustainability initiatives (e.g., how much more can the products/services cost and still be viable)? Additionally, with 193 countr...
2 Citations Source Cite
Published on Aug 10, 2018in The Multinational Business Review
Alvaro Cuervo-Cazurra31
Estimated H-index: 31
(Northeastern University),
Jorge Carneiro (Fundação Getúlio Vargas)+ 6 AuthorsWilliam Newburry19
Estimated H-index: 19
(Florida International University)
Purpose This paper aims to analyze how emerging market firms upgrade their capabilities by focusing on “uncommoditizing strategies” that enable them to achieve levels of international competitiveness beyond the comparative advantages of their home countries and serve markets with premium pricing, quality and reputation of products. Design/methodology/approach In this paper, the authors studied 18 Latin American companies across six countries. Latin America represents an ideal setting because man...
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Published on Nov 20, 2017in International Journal of Biological Sciences 4.06
William Franco1
Estimated H-index: 1
,
Maria Alejandra Gonzalez-Perez5
Estimated H-index: 5
"This business opportunity is for those who want to succeed as independent entrepreneurs and not worry wondering if you are going to be employed or not in the future. Not having to wonder what are you going to do to survive another month because your salary is not enough" (Amway Host, 2014).I. INTRODUCTIONAlthough, the business model of multi-level marketing (MLM) was created in 1945 (Bosley & McKaege, 2015), MLM and direct sales companies have risen controversies in recent times (Feinberg & Eas...
2 Citations Source Cite
Published on Jun 1, 2017in Journal of World Business 3.99
Ruth V. Aguilera30
Estimated H-index: 30
(Ramon Llull University),
Luciano Ciravegna12
Estimated H-index: 12
(INCAE Business School)
+ 1 AuthorsMaria Alejandra Gonzalez-Perez5
Estimated H-index: 5
(EAFIT University)
Abstract Latin America is an under-researched region that has the potential to yield new and important insights on the internationalization of firms from emerging markets, particularly as compared with the experience of firms from other regions. At the same time, some of the unique features of Latin America are generating new ideas that contribute to a better understanding of how the home country influences the behavior of firms in general and their foreign expansion in particular. In this artic...
13 Citations Source Cite
Earl Simendinger2
Estimated H-index: 2
,
Abdul-Nasser El-Kassar6
Estimated H-index: 6
+ 5 AuthorsJudson Edwards
Purpose Determining the attributes of effective business teachers is critical to schools as they strive to attract and retain students, assure learning, obtain and maintain reputation and accreditations, and place their alumni in the competitive job market. The purpose of this paper is to examine students and faculty perceptions of teaching effectiveness in five culturally disparate countries: Colombia, France, Lebanon, Sweden, and the USA. Design/methodology/approach A survey was designed based...
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This multi-case study paper analyses the influence of both nationalisation and privatisation patterns on five major Latin American oil companies: Petrobras, PEMEX, PDVSA, Ecopetrol and YPF. The paper uses case study methodology in which each case was studied individually to identify unique case features, and to eventually conduct a cross-case analysis in which patterns are studied. Data was collected from publicly available secondary sources. After a careful examination and analysis of the selec...
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Published on Nov 24, 2016
Rob van Tulder16
Estimated H-index: 16
,
Alain Verbeke42
Estimated H-index: 42
+ 1 AuthorsMaria Alejandra Gonzalez-Perez5
Estimated H-index: 5
The extant body of scholarly work on multinational Enterprises (MNEs) has been hampered by an inevitable selection bias. With the majority of MNEs coming from developed countries, theories of international business have been informed mainly by the study of (large) corporations from countries or regions such as the United States, Europe and later Japan. Subsequent empirical studies have also regularly suffered from a confirmation bias - the tendency to search inductively for particular informatio...
2 Citations Source Cite
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