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Maria Alejandra Gonzalez-Perez
EAFIT University
74Publications
7H-index
139Citations
Publications 74
Newest
Published on Aug 10, 2018in The Multinational Business Review
Alvaro Cuervo-Cazurra32
Estimated H-index: 32
(NU: Northeastern University),
Jorge Carneiro (FGV: Fundação Getúlio Vargas)+ 6 AuthorsWilliam Newburry20
Estimated H-index: 20
(FIU: Florida International University)
Purpose This paper aims to analyze how emerging market firms upgrade their capabilities by focusing on “uncommoditizing strategies” that enable them to achieve levels of international competitiveness beyond the comparative advantages of their home countries and serve markets with premium pricing, quality and reputation of products. Design/methodology/approach In this paper, the authors studied 18 Latin American companies across six countries. Latin America represents an ideal setting because man...
Published on May 7, 2019
Abstract Purpose This chapter of exploratory nature aims to provide an account of the reviewed literature and presents some empirical cases to come to conceptualize dogs as social actors with different legitimate roles in the working, social, private, economic, and family life of human beings. Design/Methodology/Approach This chapter is the product of a research inspired by the great interest of the authors on rising awareness of the importance of dogs in human working lives. For this, a purposi...
Abdul-Nasser El-Kassar6
Estimated H-index: 6
(Lebanese American University),
Dania Makki (Lebanese American University), Maria Alejandra Gonzalez-Perez7
Estimated H-index: 7
(EAFIT University)
Purpose The purpose of this paper is to highlight the value of university social responsibility (USR) by investigating its impact on student–university identification and student loyalty. It also examines the mediating effect of student–university identification and the moderating effect of the perceived importance of USR. A comparative study is also conducted between students from two diverse cultural backgrounds. Design/methodology/approach An online questionnaire was administered to students ...
Published on Jan 1, 2019
Carolina Herrera Cano1
Estimated H-index: 1
,
Maria Alejandra Gonzalez-Perez7
Estimated H-index: 7
Abstract Purpose This chapter aims to evaluate the relationship between the representation of women on corporate boards of directors and its impact on firm financial performance. Design/Methodology/Approach This study utilized both a systematic review and a meta-analysis, using a sample of 40 published studies, which gleaned financial indicator and observation data from 28 different countries. Findings As indicated in previous studies, while positive, there was no significant correlation found b...
Published on Jan 1, 2019
Abstract Purpose The purpose of this chapter is to provide an overview of the research presented in this edited volume. Design/Methodology This report is based on 17 chapters, which vary in terms of research approach, design, and method, yet aims to present different country perspectives on diversity within diversity management. Findings The chapters present new insights on how the national and macro-social environment impacts the institutional approaches to diversity management across the world...
Published on May 7, 2019
Abstract Purpose The purpose of this chapter is to provide an overview of the research presented in this edited volume. Design/Methodology This report is based on 13 chapters, which vary in terms of research approach, design, and method, yet aims to present different types of diversity in organizations. Findings The chapters shed light on existing practices promulgating the value of diversity, while opening the road toward diverse definitions of diversity. Contributors provide a critical reflect...
Published on Sep 1, 2018
Gtm Hult , Jeannette A. Mena6
Estimated H-index: 6
+ 2 AuthorsDt Hult
Countries, companies, and customers are becoming increasingly concerned with sustainability. However, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainability efforts at the rate of potentially lower profits. Plus, what are the customers’ sensitivities to the prices of products/services that are developed within the realm of sustainability initiatives (e.g., how much more can the products/services cost and still be viable)? Additionally, with 193 countr...
Published on Sep 1, 2018in Journal of Macromarketing1.52
G. Tomas M. Hult60
Estimated H-index: 60
(MSU: Michigan State University),
Jeannette A. Mena6
Estimated H-index: 6
(USF: University of South Florida)
+ 2 AuthorsDaniel T. Hult1
Estimated H-index: 1
(UM: University of Michigan)
Countries, companies, and customers are becoming increasingly concerned with sustainability. However, it is unclear how much increased cost, if any, companies are willing to tolerate for sustainability efforts at the rate of potentially lower profits. Plus, what are the customers’ sensitivities to the prices of products/services that are developed within the realm of sustainability initiatives (e.g., how much more can the products/services cost and still be viable)? Additionally, with 193 countr...
Published on Jan 1, 2018
Veronica Duque-Ruiz (EAFIT University), Juan Felipe Zuluaga (EAFIT University), Maria Alejandra Gonzalez-Perez7
Estimated H-index: 7
(EAFIT University)
This study provides an understanding of the internationalization processes of emerging markets multinationals (EMMNEs), and how they are becoming more important and relevant, as their role on the global market is taking higher importance. A very interesting phenomenon worth studying, is the rapid internationalization of some of those companies. Company’s history, selection of the internationalization process method, the country and company’s contexts, the political environment, the market condit...
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