Owned-by and made-in cues
Abstract
Purpose The purpose of this paper is to examine the cognitive and affective dimensions of COO and the owned-by/made-in cue combinations in first-generation immigrant markets. Design/methodology/approach The cognitive and affective dimensions were manipulated in a scenario-based experiment administered on 261 Mexican Americans in three product categories. Findings The cognitive and affective dimensions each have a distinct impact. When the two...
Paper Details
Title
Owned-by and made-in cues
Published Date
Sep 23, 2019
Volume
37
Issue
1
Pages
29 - 55
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Notes
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