International Marketing Review
Papers 1324
1 page of 133 pages (1,324 results)
#1Kyuyeong Choi (FSU: Florida State University)
#2Ruey-Jer “Bryan” Jean (National Chengchi University)H-Index: 14
Last.Daekwan Kim (FSU: Florida State University)H-Index: 21
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Purpose Organizational learning is a critical factor in generating firm innovation. While the firms are working with global business partners, not only does their absorptive learning capacity (ALC) with business partners play an important role in generating innovation from the inter-partner firm relationship, but their joint learning capacity (JLC) does as well. However, little research has simultaneously examined absorptive and JLC on innovation in global supply chain relationships. The paper a...
#1Justin Paul (Rollins College)H-Index: 1
#2Alexander Rosado-Serrano (University of Seville)
Purpose During the last two decades, studies on the theoretical models in the area of international business (IB), such as gradual internationalization and the born-global firms, have gained the attention of researchers. The purpose of this paper is to critically review the studies on the process of internationalization (Gradual Internationalization vs Born-Global/International new venture models) to identify the research gaps in this area and to prepare a future research agenda. Design/methodol...
#1Carol Finnegan (UCCS: University of Colorado Colorado Springs)H-Index: 4
#2Seng‐Su Tsang (NTUST: National Taiwan University of Science and Technology)H-Index: 1
Last.Jean Chang (NTUST: National Taiwan University of Science and Technology)
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Purpose The purpose of this paper is to provide a robust examination of the factors that accelerate/decelerate the divestment timing of retail banners in international markets. Design/methodology/approach The sample represents 3,235 foreign market banner operations of 132 international retailers across 144 countries using an accelerated failure time (AFT) parametric survival modelling technique. Findings Banner divestment is accelerated by both weak financial performance and smaller size. Furthe...
#1Nina Michaelidou (Lboro: Loughborough University)H-Index: 18
#2Milena Micevski (University of Vienna)H-Index: 7
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Purpose The current challenges international charities face with regards to their deteriorating image, as a result of recent scandals (e.g. Oxfam, Save the Children), provide the impetus for this exploratory research, where the purpose of this paper is to examine the conceptualization and dimensionality of non-profit brand image across national cultures. Design/methodology/approach The study employs a quantitative research design, using multi-country samples from India, Bosnia and Herzegovina an...