Original paper
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Abstract
This study proposes and empirically examines a case-outcome configurational theory for explaining shoppers' demographic configurations and sustainability and place attractiveness assessments impact their behaviors toward culturally traditional mega-markets (CTMM). The empirical study here supports the case-outcome theory that recipes of (separate) customer screens (i.e., a few unique complex configurations of shopper conditions) identify...
Paper Details
Title
How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets
Published Date
Jan 1, 2021
Journal
Volume
122
Pages
640 - 656
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Notes
History