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Journal of Business Research
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#2Michael Volgger (Catholic University of Eichstätt-Ingolstadt)H-Index: 10
Last. Arch G. Woodside (Yonsei University)H-Index: 1
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Abstract The roles of food in sustainable operations in hospitality and tourism are receiving increasing attention. At the same time, how hospitality providers can support ethical consumption of organic, local, and sustainable food via presenting persuasive messages on buffets or in menus remains unclear. The study here presents rare research examining the effects of persuasion on actual behavior in a natural hotel setting. The study reports on a field experiment comparing the effectiveness of i...
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#1Frauke Kühn (Otto-von-Guericke University Magdeburg)
#2Marcel Lichters (Otto-von-Guericke University Magdeburg)H-Index: 5
Last. Nina Krey (Rowan University)H-Index: 4
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Abstract Online grocery retailing lags behind other product categories in e-commerce. This article focuses on consumers’ need for touch (NFT) as a psychological explanation for this issue. In two studies, consumers rate their perception of produce offered in an online shop. Specifically, consumers assess quality concerns, affective response, and willingness to pay (WTP) in offline versus online retail contexts. Results demonstrate that high-NFT consumers express higher quality concerns and lower...
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#1Martin Meißner (Zeppelin University)H-Index: 1
#2Jella Pfeiffer (University of Giessen)H-Index: 9
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Abstract With high-immersive virtual reality (VR) systems approaching mass markets, companies are seeking to better understand how consumers behave when shopping in VR. A key feature of high-immersive VR environments is that they can create a strong illusion of reality to the senses, which could substantially change consumer choice behavior compared to online shopping. We compare consumer choice from virtual shelves in two environments: (i) a high-immersive VR environment using a head-mounted di...
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#1Jialiang Yang (Hefei University of Technology)
#2Yaokuang Li (Hefei University of Technology)
Last. Anton Shevchenko (Concordia University)H-Index: 4
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Abstract This study aims to explore the moderating effect of the number of images and videos on the relationship between text length in crowdfunding campaign descriptions and crowdfunding outcomes. We use data from 13,622 technology campaigns on the Kickstarter website to test our hypotheses. The findings indicate that an increased number of images and videos improves fundraising performance but weakens the positive effect of description length on the fundraising performance of technology campai...
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#1Xue Bing Peng (ZSTU: Zhejiang Sci-Tech University)
Last. Bei Zheng (ZSTU: Zhejiang Sci-Tech University)
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Abstract Prior researches suggest that there are either positive or negative effect of E&C on new venture performance (NVP). To reconcile the conflicting view, this study proposes the nonlinear relationships between E&C and NVP, and the moderating effect of environmental uncertainty on them. An examination of 407 new ventures data in an emerging economics reveals that while there is a J-shaped curvilinear relationship between effectuation and NVP, there is an inverted U-shaped curvilinear relati...
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#1Miranda R. Blake (Monash University)H-Index: 8
#2Subodh Dubey (TU Delft: Delft University of Technology)
Last. Peter Ghijben (Monash University, Clayton campus)H-Index: 4
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Abstract Previous economics literature has explored the role of visual attention on choice in isolation without accounting for other influences such as habits and goals or learning effects, nor their interrelationship. In this paper, we: (i) develop a novel joint framework to explore the relationship between visual attention, observed heterogeneity from stated habits and goals, and choice outcomes while accounting for shorter- and longer-term learning effects; and (ii) investigate whether accoun...
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Abstract The literature on service encounters rarely disentangles linguistic preferences from their association with customers' ethnic preferences, and rarely studies the selection of the service provider. We analyse the choice of domestic workers in the Brussels urban region, a region characterized by a high degree of ethnic and linguistic heterogeneity. A discrete choice experiment disentangles the linguistic from the ethnic preferences of households with respect to the recruitment of domestic...
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#1Philippe Aurier (University of Montpellier)H-Index: 12
#2Victor MejíaH-Index: 1
Abstract Assortment size is paramount for brand-lines, due to its impact on performance. However, recent experimental research suggests an interaction with alignability: large nonalignable lines might be unfavorable, due to increased complexity and regrets. Using panel data, we confirm this negative interaction for brand-line sales. However, size has a strong positive effect which overcompensates for its negative interaction with nonalignability. Increasing it is always beneficial, even for nona...
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