Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study
Abstract
We explore how variation in entrepreneurs' displayed passion affects informal investor interest in start-up ventures by examining neural responses to entrepreneurs' pitches using functional Magnetic Resonance Imaging (fMRI). We find that founders displaying high passion increase investor neural engagement by 39% and investor interest in the venture by 26% over those displaying low passion. A one standard deviation increase in neural engagement...
Paper Details
Title
Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study
Published Date
Jul 1, 2020
Volume
35
Issue
4
Pages
105949 - 105949
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