Models of Customer Behavior as a Basis of Marketing Strategy
Abstract
The article is devoted to the analysis of six main models of customer behavior in contemporary society and the specific tasks of marketing departments of companies at today's stage of development. The given models take into consideration: motives for choosing a product, the degree of product awareness and independence of choice, the degree of customer satisfaction with the product, lines and possibilities of making an impact on customer choice...
Paper Details
Title
Models of Customer Behavior as a Basis of Marketing Strategy
Published Date
Jun 1, 2012
Journal
Issue
2
Pages
110 - 118
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Notes
History