Investigating business model innovation in Haute Cuisine. Role and behavior of chef-entrepreneurs

This study analyzes the motivations and mechanisms that chef-entrepreneurs use to innovate their business model. Specifically, the paper adopts an in-depth case study approach for investigating how the Italian chef Romito innovates his BM over time. This research highlights and discusses the four motivations (creative freedom, reputation, legitimation, need to grow) and mechanisms (strategic thinking, standardization, co-operation,...