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Antonio Messeni Petruzzelli
Instituto Politécnico Nacional
EconomicsMarketingComputer scienceManagement scienceKnowledge management
100Publications
21H-index
1,457Citations
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Publications 115
Newest
Abstract This paper investigates the Augmented Reality (AR) technology with a novel approach based on patent research. We searched the USPTO for AR-related granted patents in the period 1993–2018, we selected and manually browse a total of 2,373, we classified them in five key technological classes i.e., display device, tracking, user interaction, application, and system, and we finally analyzed the results. The main contribution of this paper is the investigation of the technological trends, wi...
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#1Gianluca Elia (University of Salento)H-Index: 9
#2Antonio Messeni Petruzzelli (Polytechnic University of Bari)H-Index: 21
Last. Andrea UrbinatiH-Index: 5
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Abstract The paper focuses on virtual brand community (VBC) as new management tool for open innovation. Existing research on the intersection between brand communities and innovation management shows how the knowledge of the brand communities’ members and their engagement in product-related discussions represent a relevant source of innovation for the companies. However, how do companies implement open innovation through the VBC and how do they implement purposeful practices represent an unexplo...
1 CitationsSource
#2Angelo NatalicchioH-Index: 7
Last. Vito AlbinoH-Index: 25
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#1Lorenzo Ardito (IPN: Instituto Politécnico Nacional)H-Index: 1
#2Holger Ernst (WHU - Otto Beisheim School of Management)H-Index: 16
Last. Antonio Messeni Petruzzelli (IPN: Instituto Politécnico Nacional)H-Index: 21
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Abstract Developing marketable products based on proprietary technologies is the key to success in many firms, but it is still a big challenge. Factors explaining when technologies are more likely to lead to a marketable product are not fully understood yet. This gap calls for further research on this important topic. The present paper addresses this issue by focusing on specific characteristics of technologies - i.e., their nature as breakthrough technologies and their generality - which can be...
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#1René Ceipek (University of Innsbruck)
#2Julia Hautz (University of Innsbruck)H-Index: 12
Last. Kurt Matzler (University of Innsbruck)H-Index: 47
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Abstract In this study, we advance two mechanisms that lead firms to engage in emerging digital technologies, namely, the dominant coalition's motivation and its ability to deploy the resources needed to pursue such motivation. Building on the performance and strategic development, and on board capital literature streams, we construe prior economic performance as a proxy of the firm's motivation, and human and social board capital as proxies of the firm's ability, analyzing their effect on addin...
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#1Francesco Debellis (Free University of Bozen-Bolzano)H-Index: 1
#2Alfredo Vittorio De Massis (Lancaster University)H-Index: 30
Last. Manlio Del Giudice (Link Campus University)H-Index: 20
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Abstract Despite the considerable increase in studies on international joint ventures (IJVs) and family business, the two research streams have yet to be systemically integrated. Family firms have unique characteristics that affect their involvement in IJVs differently from their non-family counterparts. Indeed, family firms face a paradox entailing a lower willingness to form IJVs, but a higher ability to govern them. Drawing on three distinct components of strategic agility (i.e., strategic se...
1 CitationsSource
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#1Lorenzo Ardito (IPN: Instituto Politécnico Nacional)H-Index: 11
#2Angelo Natalicchio (IPN: Instituto Politécnico Nacional)H-Index: 7
Last. Antonio Messeni Petruzzelli (IPN: Instituto Politécnico Nacional)H-Index: 21
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Abstract The present paper aims at understanding whether and under which circumstances leveraging scientific knowledge helps teams to develop technologies that can be applied to diverse domains (i.e., more general purpose technologies). Specifically, the relationship between the presence of scientists within inventing teams and the generality of the technologies they create is examined. Furthermore, we asses if the degree of team internationalization and the extent of team experience impact the ...
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The purpose of this paper is to explore how incumbents adapt their business models in response to digital innovation whose impact is either incremental or radical and source industry is either their own industry or other industries. The authors propose a conceptual matrix that is built on these two dimensions.,The authors build examples of four multinational incumbents operating in different sectors and known for their forefront approach to digital innovation to populate the matrix. Cases were c...
1 CitationsSource
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