Customer-to-customer value co-creation and co-destruction in sporting events
Abstract
Previous scholars have examined value co-creation and co-destruction processes that take place between customers and service organizations or employees. Despite most service consumption situations occurring in the presence of other customers, few studies have examined customer-to-customer value co-creation and co-destruction. This lack of attention is particularly prevalent in sport service research. The purpose of the current study is to...
Paper Details
Title
Customer-to-customer value co-creation and co-destruction in sporting events
Published Date
Mar 12, 2019
Journal
Volume
40
Issue
9-10
Pages
633 - 655
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