Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions
Abstract
We investigate the mediating roles of moral emotions and attitudes between perceptions of corporate irresponsible actions, on the one hand, and consumer responses, on the other hand, and further examine their contingencies based on consumer social cognitions. Our findings show that, for corporate transgressions, multiple social cognitions (moral identity, relational and collective self‐concepts, and affective empathy) moderate the elicitation of...
Paper Details
Title
Consumer responses to corporate social irresponsibility: The role of moral emotions, evaluations, and social cognitions
Published Date
Feb 20, 2019
Journal
Volume
36
Issue
6
Pages
565 - 586
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