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If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption.

Published on Jun 1, 2019in Journal of Experimental Psychology: Applied1.972
· DOI :10.1037/xap0000210
David Flores1
Estimated H-index: 1
(Tec: Monterrey Institute of Technology and Higher Education),
Martin Reimann17
Estimated H-index: 17
(UA: University of Arizona)
+ 1 AuthorsAlberto Lopez1
Estimated H-index: 1
(Tec: Monterrey Institute of Technology and Higher Education)
Abstract
  • References (44)
  • Citations (0)
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The goal of this research was to test whether including an inexpensive nonfood item (toy) with a smaller-sized meal bundle (420 calories), but not with the regular-sized meal bundle version (580 calories), would incentivize children to choose the smaller-sized meal bundle, even among children with overweight and obesity. Logistic regression was used to evaluate the effect in a between-subjects field experiment of a toy on smaller-sized meal choice (here, a binary choice between a smaller-sized o...
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Many people find it hard to change their dietary choices. Food choice often occurs impulsively, without deliberation, and it has been unclear whether impulsive food choice can be experimentally created. Across 3 exploratory and 2 confirmatory preregistered experiments we examined whether impulsive food choice can be trained. Participants were cued to make motor responses upon the presentation of, among others, healthy and sustainable food items. They subsequently selected these food items more o...
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Abstract In an effort to bolster employee satisfaction, many employers provide free snacks at the office. Unfortunately, keeping employees happy can conflict with the goal of keeping them healthy, since increased snacking at work can contribute to overeating and obesity. Building on the growing body of research in choice architecture, we tested one factor that might influence snack consumption without impacting satisfaction: the relative distance between snacks and beverages. In a large field st...
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While thinking about food is a ubiquitous facet of daily life, the perils of imaginary eating are well documented; food-related mental imagery elevates both cravings and consumption. Given the serious health issues that often arise from overeating and obesity, identifying strategies that can be used to combat the link between imagination and consumption is, therefore, of considerable theoretical and practical importance. Here we explored the possibility that a fundamental property of mental imag...
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Can smaller meals make you happy? Four studies show that offering consumers the choice between a full-sized food portion alone and a half-sized food portion paired with a small nonfood premium (e.g., a small Happy Meal toy or the mere possibility of winning frequent flyer miles) motivates smaller portion choice. Importantly, we investigate why this is the case and find that both food and the prospect of receiving a nonfood premium activate a common area of the brain (the striatum), which is asso...
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Despite much effort to decrease food intake by altering portion sizes, “super-sized” meals are the preferred choice of many. This research investigated the extent to which individuals can be subtly incentivized to choose smaller portion sizes. Three randomized experiments (two in the lab and one in the field) established that individuals’ choice of full-sized food portions is reduced when they are given the opportunity to choose a half-sized version with a modest non-food incentive. This substit...
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To date the effectiveness of inducing lower-calorie choices by providing consumers with calorie information has yielded mixed results. Here four controlled experiments show that adding dish-specific calorie information to menus (calorie posting) tends to result in lower-calorie choices. However, additionally grouping low-calorie dishes into a single "low-calorie" category (calorie organizing) ironically diminishes the positive effects of calorie posting. This outcome appears to be caused by the ...
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Abstract Laterality effects generally include two major components: laterality in the horizontal display of objects and laterality in terms of human embodiment, for example, with regard to handedness (left versus right). Horizontal display is an environmental factor, whereas handedness is largely a genetic trait grounded in evolution. Both can act together in driving consumer choice. Previous research has shown that right-handers react differently from left-handers to a variety of stimuli. Right...
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