PCV144 - EFFECT OF CONVENIENCE OF ORAL ANTICOAGULANT THERAPY ON MEDICATION ADHERENCE: RESULTS OF AN INTERNATIONAL STATED PREFERENCE SURVEY

Adherence to oral anticoagulant therapy (OAC) is of great importance to patients suffering from non-valvular atrial fibrillation to reduce the risk of stroke (AF). The objective of this study was to elicit patient preferences for convenience of OAC therapy, patient perception of the effect of convenience on medication adherence and estimate willingness-to-pay for improved convenience. The attributes of OAC were identified using literature...