Four questions of entrepreneurial marketing education: Perspectives of university educators
Abstract
This paper reviews and reflects on the design and delivery of entrepreneurial marketing (EM) education in universities. During recent decades, there has been a growing interest in EM from policymakers, educators, organizations, and individuals, in tandem with a desire to enhance growth potential within regional and national economies. EM activities and processes have been adopted by many entrepreneurial firms across industries as diverse as...
Paper Details
Title
Four questions of entrepreneurial marketing education: Perspectives of university educators
Published Date
May 1, 2020
Journal
Volume
113
Pages
189 - 197
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