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Andrew McAuley
International Institute of Minnesota
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#1Audrey Gilmore (Ulster University)H-Index: 28
#2Andrew McAuley (International Institute of Minnesota)
Last.Hugh M. Pattinson (USYD: University of Sydney)H-Index: 7
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Abstract This paper reviews and reflects on the design and delivery of entrepreneurial marketing (EM) education in universities. During recent decades, there has been a growing interest in EM from policymakers, educators, organizations, and individuals, in tandem with a desire to enhance growth potential within regional and national economies. EM activities and processes have been adopted by many entrepreneurial firms across industries as diverse as agriculture, tourism, and engineering. All of ...
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