Finding eWOM customers from customer reviews
Abstract
Purpose The purpose of this paper is to identify electronic word-of-mouth (eWOM) customers from customer reviews. Thus, firms can precisely leverage eWOM customers to increase their product sales. Design/methodology/approach This research proposed a framework to analyze the content of consumer-generated product reviews. Specific algorithms were used to identify potential eWOM reviewers, and then an evaluation method was used to validate the...
Paper Details
Title
Finding eWOM customers from customer reviews
Published Date
Feb 4, 2019
Volume
119
Issue
1
Pages
129 - 147
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