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Industrial Management and Data Systems
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#1Haiqin XuH-Index: 1
#2Kem Z.K. ZhangH-Index: 14
Last. Sesia J. ZhaoH-Index: 9
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Consumers often communicate with other consumers and perform impulse buying behavior on social commerce websites. Based on stimulus-organism-response framework and dual systems theory, the present study examines the effects of social interactions and self-control on consumers' impulse purchase.,An online survey consisting of 315 participants on social commerce websites was recruited to empirically examine the proposed research model. Partial Least Squares (PLS) was employed to analyze the resear...
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