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Creating a Strong Service Brand Through Talent : The Relationship Between Corporate, Internal and Employer Branding
Published: Jan 1, 2013
Abstract
Branding has long been a way to differentiate your offering from the competitors’ and new definitions have been added to the branding vocabulary. Employer branding and internal branding are two of null...
Paper Details
Title
Creating a Strong Service Brand Through Talent : The Relationship Between Corporate, Internal and Employer Branding
Published Date
Jan 1, 2013
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