information about Brand management field
Field Hierarchy
Parent | |||
---|---|---|---|
Business 13.8M papers | Marketing 3M papers | Advertising 1.1M papers | |
Current | |||
Brand management 24.7k papers | |||
Child | |||
Brand extension 8,151 papers | Corporate branding 6,780 papers | Brand strategy 2,180 papers | Brand community 1,494 papers |
Brand relationship 932 papers |
Trends
Notes
History