Effects of physical cleansing on subsequent unhealthy eating
Abstract
Over five experiments, we demonstrate that physical cleansing (e.g., handwashing) can reduce consumers’ unhealthy eating in subsequent unrelated contexts, by decreasing their choice of vice food (e.g., chocolate cake) versus virtue food (e.g., fruit salad) and their preferred amount vice food for consumption. This effect generalizes over different food stimuli and different operationalizations of physical cleansing (i.e., actual cleansing,...
Paper Details
Title
Effects of physical cleansing on subsequent unhealthy eating
Published Date
May 9, 2018
Journal
Volume
29
Issue
2
Pages
165 - 176
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