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Marketing Letters
Papers 975
1 page of 98 pages (975 results)
Published in Marketing Letters 1.62
Chao Miao8
Estimated H-index: 8
(SU: Salisbury University),
Michael J. Barone17
Estimated H-index: 17
(University of Louisville)
+ -3 AuthorsRonald H. Humphrey22
Estimated H-index: 22
(Lancaster University)
In an increasingly competitive market economy, retailers are seeking ways to manage customer perceptions of their service quality. Selecting employees who are high on emotional intelligence (EI), and training employees in emotional competencies, may be ways to improve service quality. This meta-analysis tests the claims that EI improves service quality. The findings indicate that EI is significantly and positively related to service quality and that this relationship is stronger (1) for cultures...
Published in Marketing Letters 1.62
Andrew Bryant1
Estimated H-index: 1
Ronald Paul Hill35
Estimated H-index: 35
Published on May 25, 2019in Marketing Letters 1.62
Kunter Gunasti5
Estimated H-index: 5
Timucin Ozcan3
Estimated H-index: 3
Timucin Ozcan (JMU: James Madison University)
Goal progress can be measured using different scales (e.g., lbs., kg, oz., inches lost in weight loss domain). Despite considerable research on perceived goal progress, little is known about the effects of measurement scales on the mental representation of goal attainment. We present three studies across various domains (e.g., monetary earnings, loyalty rewards, games) which demonstrate that, when the goal is not specific, the expression of progress as a round number on a certain scale leads to ...
Published on May 12, 2019in Marketing Letters 1.62
Daniel McCarthy1
Estimated H-index: 1
(Emory University),
Russell S. Winer36
Estimated H-index: 36
(NYU: New York University)
In a recent paper, Kim, Singh, and Winer (Marketing Letters 491–507, 2017) studied the Pareto rule across 22 different CPG categories. The authors found an average Pareto ratio (PR) of .73, meaning that 73% of sales came from the top 20% of customers. In this paper, we use a unique dataset of 339 publicly traded non-CPG companies to see whether/when the Kim et al. result holds. We have additional data on these companies, including whether they are product or service companies, whether they sell ...
Published on Jun 19, 2019in Marketing Letters 1.62
Cathy Nguyen3
Estimated H-index: 3
(UniSA: University of South Australia),
Jenni Romaniuk21
Estimated H-index: 21
(UniSA: University of South Australia)
+ 1 AuthorsJustin Cohen5
Estimated H-index: 5
(UniSA: University of South Australia)
Published on Apr 13, 2019in Marketing Letters 1.62
Wen Cao (Fudan University), Qinyang Sha + 2 AuthorsXiang Shao (Fudan University)
The existing studies suggest that sniping is an equilibrium strategy in hard-close online auctions, but not in soft-close ones. In this paper, we use a unique, large-scale data set from soft-close Overstock and hard-close eBay to document sniping phenomena under the two different closing rules. Estimation results show that sniping is prominent on both websites, but they are prevalent at different times. On eBay, sniping occurs right before the auction close, while on Overstock sniping happens pr...
Published on May 15, 2019in Marketing Letters 1.62
Bruce E. Pfeiffer4
Estimated H-index: 4
(UNH: University of New Hampshire),
Hélène Deval2
Estimated H-index: 2
(Dal: Dalhousie University)
+ 2 AuthorsFrank R. Kardes37
Estimated H-index: 37
(UC: University of Cincinnati)
Self-generated thought has been shown to have a significant impact on attitude change. Merely thinking about an attitude can result in more extreme attitudes. Although research in this area has investigated several moderating factors, most of the research looks at constraints that attenuate but do not reverse the effect (depolarization). The current research investigates source effects as a depolarizing variable while testing two additional moderating variables. The results provide important new...
Published on Apr 12, 2019in Marketing Letters 1.62
Eva Marckhgott (WU: Vienna University of Economics and Business), Bernadette Kamleitner11
Estimated H-index: 11
(WU: Vienna University of Economics and Business)
Matte surfaces, that is, those that are dull or lusterless not glossy and shiny, are a current trend in packaging. But does packaging surface affect what consumers think about the product inside it? We focus on consumers' perception of packaged food products at the point of sale. Using three experiments, we show that food in matte packaging can be perceived as more natural. Notably, the effect of matte packaging only holds for rather artificial products. When matte packaging increases perception...
Published on Apr 11, 2019in Marketing Letters 1.62
Anke Lepthien (UHH: University of Hamburg), Michel Clement12
Estimated H-index: 12
(UHH: University of Hamburg)
We study the influence of shipping fee schedules on the return behavior of customers. Based on a randomized field experiment, we analyze the behavior of visitors of an online shop. Specifically, online shop visitors are assigned to one of seven different shipping fee structures where (a) minimum order sizes, (b) shipping fees, and (c) threshold-based free shipping levels are varied. We observe the number and amount of purchases as well as the number and amount of returns, which allows us to calc...
Published on Apr 28, 2019in Marketing Letters 1.62
Stijn M. J. van Osselaer16
Estimated H-index: 16
(Cornell University),
Sarah Lim (Cornell University)
This manuscript documents the research productivity over a 10-year period (2007–2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was 0.40 publications per year. We find no meaningful difference in productivity between “quant” and “behavioral” faculty. Furthermore, we find a slow decrease in productivity as faculty’s “academic age” increases, but we also find that the most productive members of our community are am...