PENGARUH BRAND EXPERIENCE TERHADAP BRAND SATISFACTION, BRAND TRUST DAN BRAND LOYALTY (Studi Pada Konsumen Make-Up Brand Impor di Surabaya)

The purposes of this study is to describe and analyze the direct and indirect effect of brand experience on brand satisfact ion , brand trust, and brand loyalty of consumers make-up brand cosmetics imports in Surabaya. This study use s questionnaire s as the research instrument with 100 respondent s as the sample. Sampling technique is convenience sampling. T his study uses Partial Least Square (PLS) s to analyzed the data. The results show s...