Review paper
An integrative model of destination brand equity and tourist satisfaction
Abstract
This paper develops an integrative model that includes the dimensions of destination brand equity (i.e. awareness, image, quality and loyalty), as well as a key behavioural variable that is tourist satisfaction. In particular, our paper aims to contribute to the literature: (1) by examining the relationships between the dimensions of destination brand equity, which is not a deeply investigated issue so far; and (2) by adding tourist...
Paper Details
Title
An integrative model of destination brand equity and tourist satisfaction
Published Date
Jan 25, 2018
Journal
Volume
22
Issue
16
Pages
1992 - 2013
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