Original paper

Signaling effect of website usability on repurchase intention

Volume: 39, Pages: 228 - 241
Published: Apr 1, 2018
Abstract
After-sale service quality is a key to differentiating an online seller from numerous others and attracting returning customers. However, new customers cannot readily discern the quality of unfamiliar sellers. Sellers often try to reduce the information asymmetry and signal their quality by ensuring good website interface usability, considering that the website is the main point of contact with online shoppers. Most research on signaling has...
Paper Details
Title
Signaling effect of website usability on repurchase intention
Published Date
Apr 1, 2018
Volume
39
Pages
228 - 241
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