Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content

Academy of Management ReviewVol. 43, No. 2 DialogueOpening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media ContentAnastasiya Zavyalova, Michael D. Pfarrer and Rhonda K. RegerAnastasiya Zavyalova() Rice University, Michael D. Pfarrer() University of Georgia and Rhonda K. Reger() University of MissouriPublished Online:25 Apr 2018https://doi.org/10.5465/amr.2017.0579AboutSectionsView articleView Full TextPDF/EPUB...