Review paper
Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content
Abstract
Academy of Management ReviewVol. 43, No. 2 DialogueOpening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media ContentAnastasiya Zavyalova, Michael D. Pfarrer and Rhonda K. RegerAnastasiya Zavyalova() Rice University, Michael D. Pfarrer() University of Georgia and Rhonda K. Reger() University of MissouriPublished Online:25 Apr 2018https://doi.org/10.5465/amr.2017.0579AboutSectionsView articleView Full TextPDF/EPUB...
Paper Details
Title
Opening the Black Box of Celebrity and Infamy: Constituents As Active Consumers of Media Content
Published Date
Apr 1, 2018
Journal
Volume
43
Issue
2
Pages
329 - 332
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