Impact of a five-dimensional framework on R&D productivity at AstraZeneca
Abstract
In 2011, AstraZeneca embarked on a major revision of its research and development (R&D) strategy with the aim of improving R&D productivity, which was below industry averages in 2005-2010. A cornerstone of the revised strategy was to focus decision-making on five technical determinants (the right target, right tissue, right safety, right patient and right commercial potential). In this article, we describe the progress made using this '5R...
Paper Details
Title
Impact of a five-dimensional framework on R&D productivity at AstraZeneca
Published Date
Jan 19, 2018
Volume
17
Issue
3
Pages
167 - 181
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