Impact of a Physician-Led Social Media Sharing Program on a Medical Journal’s Web Traffic

PurposeThe use of social media by health professionals and medical journals is increasing. The aim of this study was to compare online views of articles in press (AIPs) released by Annals of Emergency Medicine before and after a nine-person social media team started actively posting links to AIPs using their personal Twitter accounts.MethodsAn observational before-and-after study was conducted. Web traffic data for Annals were obtained from the...