Original paper
Firm Strategic Actions to Social Movements and the Co-Creation of Institutional Opportunity
Abstract
This study explores how social movements influence firm strategic actions in the targeted industry. While prior research on social movements has identified the role of social activists in facilitating social change and market opportunities, whether and how targeted industries and firms can explore such opportunities for the sake of their survival and growth has been relatively understudied. By drawing on the previous research that suggesting the...
Paper Details
Title
Firm Strategic Actions to Social Movements and the Co-Creation of Institutional Opportunity
Published Date
Aug 1, 2017
Volume
2017
Issue
1
Pages
12376 - 12376
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Notes
History