TIMING OF ENTRY BY MALAYSIAN CONSTRUCTION FIRMS INTO THE INTERNATIONAL CONSTRUCTION MARKET

Published: Jan 1, 2011
Abstract
Recent globalization era has great consequences to the construction industry worldwide and it is frequently transforms into creation of new emerging markets. Going international is commonly understood as a strategic process of market entry decision through which a firm moves from operating purely in its domestic market into the international market. Focusing on the entry timing is one of the important dimensions in the process of...
Paper Details
Title
TIMING OF ENTRY BY MALAYSIAN CONSTRUCTION FIRMS INTO THE INTERNATIONAL CONSTRUCTION MARKET
Published Date
Jan 1, 2011
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