Che Maznah
BusinessMarket environmentMarket entry strategyDomestic marketDecision model
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Publications 2
#1Mat IsaH-Index: 1
#2Che MaznahH-Index: 1
The strategy in making firms that are entering new foreign markets expand their businesses in terms of services, products, technology, human and other resources has been widely studied. However, a review of the literature suggests that a comprehensive model with existing theories to clearly guide the firms in adopting effective market entry decisions for construction firms is still lacking. Most previous studies have dealt with entry location (EL), entry timing (ET) and entry mode (EM) decisions...
#1Che MaznahH-Index: 1
#2Mat IsaH-Index: 1
Last. Siti Rashidah Mohd NasirH-Index: 2
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Recent globalization era has great consequences to the construction industry worldwide and it is frequently transforms into creation of new emerging markets. Going international is commonly understood as a strategic process of market entry decision through which a firm moves from operating purely in its domestic market into the international market. Focusing on the entry timing is one of the important dimensions in the process of internationalization of Malaysian construction firms. It involves ...
4 Citations