Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter

The purpose of this study is to investigate influencers on Twitter to discover the characteristics of their tweets through PIAR, a unique data mining research tool developed by the University of Salamanca that combines graph theory and social influence theory. An analysis of 3853 users posting about two automotive Japanese car firms, Toyota and Nissan, reveals the characteristics influencers have on this social network. The findings suggest that...