Original paper
Systematic Approach for Digital Marketing Strategy through Data Mining Technology
Abstract
Marketing does not involve only sales and advertising; rather, it helps the manager make good decisions pertaining to business, products, and services. Therefore, from the viewpoint of the business, how to meet market requirement has been an important issue. In order to meet market requirement and to develop different marketing strategies, the market segmentation proposes to explore the opportunities of the target market. The method of market...
Paper Details
Title
Systematic Approach for Digital Marketing Strategy through Data Mining Technology
Published Date
Oct 1, 2014
Journal
Volume
25
Issue
3
Pages
32 - 51
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Notes
History